Make more money for your business by licensing your content and brand
How can you get paid for the intellectual property your business owns? Licensing might just unlock a hidden revenue stream. Learn about the basics of selling a license, or permission to use your copyrights, trademarks, or patents. Listen and subscribe in iTunes now!
(Be sure to listen to Episode 5 first for an overview of the different kinds of IP; Episode 10 builds on Episode 5).
- License = fancy word for permission to use your IP
- What terms should your license include?
- What’s the difference between an exclusive and nonexclusive license?
- What should you charge for a license?
During the podcast, I mentioned that the rules are different for music licensing — you can learn more about that the different kinds of music licenses that cover different uses of music (film, TV, public performance, etc.) at these links:
KEY TAKEAWAY: A license is a contract, and like any contract it’s always best to put exactly what you’re giving permission to do in writing, signed by both the owner of the IP (licensor) and the user (licensee).
This podcast is information, not legal advice specific to your situation.
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"Licensing Swipe Copy"
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