Multiply your profits with licensing
How can you get paid for the intellectual property your business owns?
Licensing can unlock a hidden revenue stream.
Your business is booming, but you’re burned out from running courses, retreats, and masterminds, even with a team supporting you.
You need to leverage your brilliance to achieve your big goals.
When you start a licensing program, your raving fans will become your evangelists. They’ll spread your message to more people, without you doing more work.
You’ll expand your brand and set up your business for long-term, sustainable growth.
Your profits will grow from a new revenue stream that doesn’t require you to sit at your computer all day long.
Find out what Brene Brown, Danielle LaPorte, and Martha Beck have used to exponentially expand their businesses.
Learn the basics of selling a license, or permission to use your copyrights, trademarks, or patents. Listen and subscribe in iTunes now!
(Be sure to listen to Episode 5 first for an overview of the different kinds of IP; Episode 10 builds on Episode 5).
- License = fancy word for permission to use your IP
- What terms should your license include?
- What’s the difference between an exclusive and nonexclusive license?
- What should you charge for a license?
- How can you set up a training and certification program to expand your brand and grow your business?
During the podcast, I mentioned that the rules are different for music licensing — you can learn more about that the different kinds of music licenses that cover different uses of music (film, TV, public performance, etc.) at these links:
KEY TAKEAWAY: A license is a contract, and like any contract it’s always best to put exactly what you’re giving permission to do in writing, signed by both the owner of the IP (licensor) and the user (licensee).
This podcast is information, not legal advice specific to your situation.
Sign up below for the free download that accompanies Episode 10! “License Swipe Copy” (plus be the first to know when new episodes are live).
"Licensing Swipe Copy"
AND RECEIVE PODCAST UPDATES!