Episode 24: Boss Mom Dana Malstaff on brand protection as business strategy
Original Boss Mom®, Dana Malstaff, shares how protecting her brand was not only an early, key business strategy but also now provides her with peace of mind to reach her big goals.
Listen and learn:
- How a registered trademark protects the meaning behind your business, not just its name
- How DIY’ing legal isn’t always a good idea
- The pros and cons of DIY’ing legal for your business, and when it’s time to level up and hire a lawyer
- Why having the right professionals on your team can make all the difference
KEY TAKEAWAY: Working with a lawyer doesn’t have to be an intimidating one-way street. Having the right legal support on your team can keep you from needlessly spending on non-strategized legal work.
Dana Malstaff is the CEO and Founder of Boss Mom. She is a mother, author, business strategist, podcaster, blind spot reducer, and movement maker. She is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro AND Confessions of a Boss Mom.
With a degree in broadcast journalism, Dana couldn’t wait to start the Boss Mom Podcast. Now with over 200 episodes, the podcast has made a name for itself in the mom entrepreneur space.
Between the podcast and a quickly growing Facebook Group (now over 20k), Dana grew the Boss Mom brand into a six figure business in less than a year.
Now she has over 9,000 students in various courses and is able to leverage her 15 years of experience in content creation, community building, and business strategy every day.
Her Boss Mom Movement is all about losing the guilt when it comes to raising babies and businesses at the same time, and believes that pursuing our passions and building our dreams while including our children in the process, is the best way to build thriving businesses and families.
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This podcast is information, not legal advice specific to your situation.
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