Episode 30: Tara Gentile on the licensing path
Tara Gentile, author and the founder of CoCommercial, joins us this week to share how she pivoted her business model to help turn small business owners into tomorrow’s economic powerhouses.
Listen and learn:
- The less common motivation behind registering your trademark
- Why consulting your ideal customer can help you fine-tune your perfect product
- How a licensing program can broaden your reach
- How understanding the difference between an independent contractor and an employee can help make the hiring leap less scary
KEY TAKEAWAY: When you “don’t know what you don’t know”, legal can seem intimidating. But sometimes doing your due diligence and tackling something scary like legal can open doors to help you grow your business more effectively.
Tara Gentile is the founder of CoCommercial, a digital small business community for entrepreneurs serious about making money, impacting their communities, and transforming the lives of those they love. She’s also the host of Profit. Power. Pursuit., a podcast that takes you behind the scenes of successful small businesses. Entrepreneur named it one of 24 top women-hosted podcasts for business owners.
She’s also a bestselling Money & Life instructor on CreativeLive. Tara’s work has been featured in Fast Company, Inc, DailyWorth, Forbes, and The Huffington Post. Check out her (mostly) weekly live show, Help Yourself, for in-depth, non-obvious conversations about the ins and outs of growing a company you love: click here.
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This podcast is information, not legal advice specific to your situation.
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