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Category Archives for Legal Road Map® Podcast Episode

Success Phase: Are you making expensive mistakes in your business? (S5E122)

 

If you’re in the Success Phase of business – your business is stable, you’re making consistent revenue you and others depend on (from $50,000 to low six-figures) and you’ve built a team  – this episode is for you.

Learn some expensive mistakes you could be making in your business, whether you’re a done-for-you service provider, a coach, or a course creator. 

And even if you’re still in the earlier Launch Phase or Solopreneur Phase, or in a later phase of building your business, you’ll want to tune in to make sure you’ve taken care of your legal basics, or get an idea of potential problems that lie ahead.

In this episode, we’ll cover:

  • Why it’s important to distinguish between independent contractors doing ongoing work for your business and those who just handle a one-time project
  • How misclassifying a worker can be one of the most expensive mistakes you make
  • Why it’s absolutely essential to use a written agreement when you’re collaborating with another business or individual
  • The one trademark you need to register once you reach the Success Phase

BONUS: Success Phase Entrepreneur Checklist — head to www.awbfirm.com/podcast122 to learn about what can go wrong legally as you enter the Success Phase of your business, and simple actions you can take now to avoid costly problems later, in our Success Phase Entrepreneur Checklist.  We’ll be releasing a brand-new legal checklist for each phase of your business building journey, free with every episode this month!

Resources:

Previous episodes about working with contractors and employees the right way:

Legal Road Map® episode 91 – www.awbfirm.com/podcast91

Legal Road Map® episode 49 – www.awbfirm.com/podcast49

Legal Road Map® episode 37 – www.awbfirm.com/podcast37

Legal Road Map® podcast archives (all episodes) – www.awbfirm.com/podcast

This podcast is information, not legal advice specific to your situation.

Want to make sure your business is protected but working one-on-one with a lawyer just isn’t in the budget? Our customizable contract templates are a great, affordable way to get protection for yourself and your business without breaking the bank. Shop our selection of contract templates for online businesses and protect your business today! Visit www.awbfirm.com/contract-templates.

Solopreneur Phase: Are you making expensive mistakes in your business? (S5E121)


If you’re in the Solopreneur Phase of business – your business is no longer a baby, you’re making revenue you depend on (up to $50,000) and you’re still the one doing all the things  – this episode is for you.

Learn some expensive mistakes you could be making in your business, whether you’re a done-for-you service provider, a coach, or a course creator. 

And even if you may still be in Launch Phase, or in a later phase, you’ll want to tune in to make sure you’ve taken care of your legal basics, or get an idea of potential problems that lie ahead.

In this episode, we’ll cover:

  • Why the Solopreneur Phase is a really great time to take care of legal (even if it seems too early)
  • How your website might not be covered legally if you’re missing specific documents required by law
  • Why it’s so critical to protect your primary revenue stream at this stage
  • How to avoid common client problems, like: 
    • Non-payment
    • Scope creep
    • Refund requests
    • Ghosting in the middle of a project
    • Disputes about who owns the work product
    • Firing a nightmare client
    • Copycats
    • Flaking on payment plans, or 
    • Causing drama in your community or group

BONUS: Solopreneur Phase Entrepreneur Checklist — head to www.awbfirm.com/podcast121 to learn about what can go wrong legally as you enter the solopreneur phase of your business, and simple actions you can take now to avoid costly problems later, in our Solopreneur Phase Entrepreneur Checklist.  We’ll be releasing a brand-new legal checklist for each phase of your business building journey, free with every episode this month!

Resources:

Legal Road Map® Episode 81: www.awbfirm.com/podcast81

Contract templates: www.awbfirm.com/contract-templates

This podcast is information, not legal advice specific to your situation.

Worried about the legal blindspots that may be lurking in your business? The AWB Firm can help! We start every VIP Day with a Legal Road Map® session, but you can schedule this session separate from a VIP Day too. One of our experienced attorneys will take a one-hour deep-dive into your business and provide you with a report of recommended steps personalized for your business. And you’ll be confident you’re not missing anything essential now, and you’ll learn what you might need to do later. For more info or to book your Legal Road Map® session, visit https://awbfirm.com/legal-road-map-session

Are you making expensive mistakes in your business? Launch Phase – Legal Road Map® Podcast S5E120

If you’re starting or growing your business in 2020, my guess is you don’t know half of the things that can go wrong legally in your business. 

All season, we’re talking about dreaming + scheming, and the expensive legal pitfalls you’ll want to avoid in each stage of starting, building, and scaling your online business. 

If you’re in Launch Phase of business – maybe you still have a day job while you get started, or you’re full-time but still getting your business off the ground – this episode is for you.

(Even if you’re further along in business, you might find that you still need to button up some of the legal issues I discuss in this episode!)

In this episode, we’ll cover:

  • Why launch phase is the perfect time to create a strong foundation for your online business
  • If you need to form a corporate entity when you’re in launch phase
  • Why it’s important to check that no one’s using the name you want for your business before you get started
  • Why you probably don’t need to worry about registering your trademark in launch phase
  • If you need to have a contract for any collaborations when you’re just getting started
  • Why it’s essential to make sure you keep your business and personal expenses separate
  • Why using other people’s intellectual property (i.e., images, music, etc.) is one thing you absolutely want to avoid when you’re just getting started
  • What is perhaps the most important thing to remember in launch phase

BONUS: Launch Phase Entrepreneur Checklist — head to www.awbfirm.com/podcast120 to learn about what can go wrong legally as you launch your business, and simple actions you can take now to avoid costly problems later, in our Launch Phase Entrepreneur Checklist.  We’ll be releasing a brand-new legal checklist for each phase of your business building journey, free with every episode this month!

Resources:

Legal Road Map® episode: LLC vs. corporation for your online business www.awbfirm.com/podcast108

Legal Road Map® episode: Making partnerships and collaborations successful  www.awbfirm.com/podcast35

This podcast is information, not legal advice specific to your situation.

If you’re so in love with your course, product, or business name that you’re ready to say “I do”, it’s probably time to register your trademark. The AWB Firm can help! Clients love our seamless process and flat-fee pricing (i.e., no surprise bills for you!). If you’re ready to learn more or get started, visit www.awbfirm.com/trademark-copyright.

2020 trends for online businesses (Legal Road Map® Podcast S4E119)

Learn what trends we’re seeing with our 7+ figure online business owner clients for 2020.

In this episode we’ll cover:

  • The benefits of a membership or subscription model, that go beyond recurring revenue
  • What’s coming up with live events – and how you can use photos or video of your in-person event to promote the next one
  • Why you might want to niche even further when it comes to your online course
  • Why you might want to offer done-for-you services alongside your online course

Resources

Legal Road Map® podcast: interviews with Corinne Crabtree – www.awbfirm.com/podcast34, www.awbfirm.com/podcast88

Legal Road Map® podcast: interview with Kara Loewentheil – www.awbfirm.com/podcast92

Legal Road Map® podcast: interview with Tara McMullin – www.awbfirm.com/podcast79

Legal Road Map® podcast: Affiliate episodes – www.awbfirm.com/podcast95, www.awbfirm.com/podcast97

BONUS: What’s your contract missing? Get your hands on our FREE resource to help you write solid contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms 

If you’re so in love with your course, product, or business name that you’re ready to say “I do”, it’s probably time to register your trademark. The AWB Firm can help! Clients love our seamless process and flat-fee pricing (i.e., no surprise bills for you!). If you’re ready to learn more or get started, visit www.awbfirm.com/trademark-copyright.  

This podcast is information, not legal advice specific to your situation.

Are lawyers scary? What it’s really like to work with the AWB Firm – Legal Road Map® Podcast S4E118

Does the idea of working with a lawyer make your palms sweat? If you’ve never worked with a lawyer, it just might! 

Learn what it’s really like to hire our firm to help with your legal needs, from start to finish.  You’ll hear about the entire process, and why working a lawyer doesn’t have to be scary.

In this episode we’ll cover:

  • Why we ask potential clients fill out a questionnaire before we provide a quote for a particular project
  • Why it’s best to work with a lawyer who specializes in the area of law you need help with
  • The steps we take before we can start on a client project to ensure success
  • Why, even when you’ve got a lawyer on your side, you’re still responsible for making the final decision

BONUS: What’s your contract missing? Get your hands on our FREE resource to help you write solid contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms 

Worried about the legal blindspots that may be lurking in your business? The AWB Firm can help! We start every VIP Day with a Legal Road Map® session, but you can schedule this session separate from a VIP Day too. One of our experienced attorneys will take a one-hour deep-dive into your business and provide you with a report of recommended steps personalized for your business. And you’ll be confident you’re not missing anything essential now, and you’ll learn what you might need to do later. For more info or to book your Legal Road Map® session, visit https://awbfirm.com/legal-road-map-session  

This podcast is information, not legal advice specific to your situation.

Course creator interview: Heather Hubbard (S4E117)


Boss lawyer-turned-strategist Heather Hubbard shares her experience making the leap into entrepreneurship, why contracts are critical, and her recent Legal VIP Day experience with the AWB Firm.

In this episode we’ll cover:

  • The importance of knowing your bigger ‘why’
  • Why you need to use contracts with your collaborators – every time!
  • Why it’s also critical to still have an actual conversation about what’s in your contract with your customers
  • How documentation is essential when faced with a credit card chargeback or dispute
  • When it’s time to hire out different types of tasks in your business
  • Heather’s experience with the AWB Firm’s new Legal VIP Day

BONUS: What’s your contract missing? Get your hands on our FREE resource to help you write solid contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms 

Resources:

Heather’s website: https://www.heatherjoyhubbard.com/blueprint/

Hustle & Flow podcast: https://www.heatherjoyhubbard.com/podcast/

Want to make sure your business is protected but working one-on-one with a lawyer just isn’t in the budget? Our customizable contract templates are a great, affordable way to get protection for yourself and your business without breaking the bank. Shop our selection of contract templates for online businesses and protect your business today! Visit www.awbfirm.com/contract-templates.

This podcast is information, not legal advice specific to your situation.

Legal Road Map® Podcast S4E116: What do 7-figure business owners know that you don’t?


Our firm works with successful 7 & 8 figure online business owners every day, and we’ve started to notice a few important qualities that they share.

We’re sharing the four things they consistently do to create and sustain success (and how you can implement these into your business NOW).

In this episode we’ll cover:

  • Why continuing to “bootstrap it” into seven-figures is a recipe for burnout
  • The first two positions CEOs / founders typically fill on their teams
  • How handing over marketing to another team member can be a big stumbling block for seven-figure founders
  • Why CEOs spend time with people who are further along in business than they are, not just their peers
  • Why making 1, 5, or 10 year goals and being proactive is essential to get you to the business of your dreams
  • What CEO/founders know about spending money to get in front of people (leads aren’t free!)

Key takeaway: Keeping an eye on those who are further along in business is one of THE best ways to ensure you reach their level.

BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include: www.awbfirm.com/5terms 

Resources

Get Paid podcast with Clare Pelletreau: https://clairepells.com/category/podcast/

Legal Road Map® Facebook group: https://www.facebook.com/groups/legalroadmap/ 

Have you poured your heart and soul into creating an online course? How upset would you be if one of your students copied some or all of your course content and tried to sell it as their own? Perhaps a more important question: how upset would you be with yourself if you didn’t have an agreement in place that expressly prohibits your students from doing something like this? Our Legal Road Map® to Protect Your Online Course contract template bundle can help you lock down your course content in the time it takes you to catch a few episodes of your latest Netflix binge. 

To buy your bundle and start protecting your online course today, visit www.onlinecourselegal.com/yes  

This podcast is information, not legal advice specific to your situation.

 

Course creator interview: Katrina Ubell (S4E115)


Physician-turned-life-coach Katrina Ubell shares her experience growing her weight loss coaching business and the importance of using contracts.

In this episode we’ll cover:

  • Why having your team members sign a contract doesn’t mean there’s a lack of trust
  • Signs that it’s time to add professional advisors to your team
  • The business-growing benefits to hiring employees vs. independent contractors
  • Why having a solid client services contract can be the best first legal investment to make in your business (and what could go wrong if you skip it!)

BONUS: get your hands on our FREE resource to help you write solid contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms 

Resources:

Weight Loss for Busy Physicians: www.katrinaubellmd.com

Weight Loss for Busy Physicians Podcast: https://katrinaubellmd.com/podcast/

If you’re so in love with your course, product, or business name that you’re ready to say “I do”, it’s probably time to register your trademark. The AWB Firm can help! Clients love our seamless process and flat-fee pricing (i.e., no surprise bills for you!). If you’re ready to learn more or get started, visit www.awbfirm.com/trademark-copyright.

This podcast is information, not legal advice specific to your situation.

 

The Legal VIP Day (S4E114)


We kept hearing from our clients that they didn’t have time to get legal projects done.  

So we created a solution tailor-made for online business owners with the least amount of time, who still want to protect their business.

In this episode we’ll cover:

  • What the AWB Firm’s Legal VIP Day looks like: a 360-degree overview of the entire experience
  • How you can get more legal projects done in less time
  • The value of having white space on your calendar – for legal AND non-legal projects
  • How blocking off an entire day to focus on legal for your online business can actually be FUN!

BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include: www.awbfirm.com/5terms 

Resources

Legal VIP Day: www.awbfirm.com/VIP-day

Worried about the legal blindspots that may be lurking in your business? The AWB Firm can help! We start every VIP Day with a Legal Road Map® session, but you can schedule this session separate from a VIP Day too. One of our experienced attorneys will take a one-hour deep-dive into your business and provide you with a report of recommended steps personalized for your business. And you’ll be confident you’re not missing anything essential now, and you’ll learn what you might need to do later. For more info or to book your Legal Road Map® session, visit https://awbfirm.com/legal-road-map-session   

This podcast is information, not legal advice specific to your situation.

 

Interview with Teachable’s Cameron Mattis (S4E113)


Learn tips, tricks, and course creator best practices from Teachable’s Cameron Mattis.

In this episode we’ll cover:

  • The importance of having a specific audience and niche with for your online course
  • How using the language that your audience uses is gold when it comes to connecting with them
  • The ‘before and after’ exercise Cameron recommends when putting together your online course
  • How setting clear expectations for your online course can help you and your students avoid frustration down the road
  • How “perfect is the enemy of done” is one of the best pieces of advice for course creators
  • The pros and cons of a membership model vs. a course
  • Why providing continued value doesn’t necessarily have to mean creating new content each month

BONUS: get your hands on our FREE resource to help you write solid contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms 

Resources:

SPECIAL TEACHABLE OFFER FOR OUR LISTENERS! Enter the code AWBPODCAST to upgrade your account for one free month of our Pro plan (normally $99). 

Everything Is Teachable podcast: https://teachable.com/podcast/everything-is-teachable

Atomic Habits, James Clear: https://jamesclear.com/atomic-habits

James Clear’s The Habits Academy (hosted on Teachable): https://habitsacademy.com/

Teachable’s Instagram: https://www.instagram.com/teachable

Teachable’s Twitter: https://www.twitter.com/teachable

Teachable’s website: www.teachable.com

Want to make sure your business is protected but working one-on-one with a lawyer just isn’t in the budget? Our customizable contract templates are a great, affordable way to get protection for yourself and your business without breaking the bank. Shop our selection of contract templates for online businesses and protect your business today! Visit www.awbfirm.com/contract-templates.

This podcast is information, not legal advice specific to your situation.

 

Legal for course creators: how to prevent copycats (S4E112)


Learn how you can protect your online course with trademark and copyrights and what recourse is available to you if you discover someone is copying all or part of your course.

In this episode we’ll cover:

  • The roles that trademark and/or copyright protections can play in helping you avoid copycats
  • The frustrating limitations of copyrights
  • What ‘trade dress’ is and how it might apply to your website or online course
  • How strong terms of use on your website is your first line of defense
  • The importance of registering your copyrights if you want to be able to defend them
  • Why (immediate!) screenshots are your best friend if you see your content being copied

Key takeaway: Imitation in the online course world doesn’t always feel like flattery. If you put the right protections in place early on, you have a strong leg to stand on when it comes to dealing with copycats.

Visit www.awbfirm.com/podcast112 for show notes.

BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include: www.awbfirm.com/5terms 

Resources

Legal Road Map® podcast, Episode 110 (How to use other people’s content in your course): www.awbfirm.com/podcast110

Legal Road Map® podcast, Episode 99 (Copyrights for course creators): www.awbfirm.com/podcast99

Have you poured your heart and soul into creating an online course? How upset would you be if one of your students copied some or all of your course content and tried to sell it as their own? Perhaps a more important question: how upset would you be with yourself if you didn’t have an agreement in place that expressly prohibits your students from doing something like this? Our Legal Road Map® to Protect Your Online Course contract template bundle can help you lock down your course content in the time it takes you to catch a few episodes of your latest Netflix binge. 

To buy your bundle and start protecting your online course today, visit www.onlinecourselegal.com/yes  

This podcast is information, not legal advice specific to your situation.

 

Course creator interview: Laura Belgray (with juicy details about her Marie Forleo collab!) (S4E111)


Celebrity copywriter Laura Belgray dishes on what it’s like to co-produce an online course with Marie Forleo, how she reluctantly shifted from high-end service provider to course creator, and more.

In this episode we’ll cover:

  • The simple addition to your contracts that can help you step up your portfolio and testimonial game
  • The power in finding the favorite part of your business
  • Why every partnership needs a clear “divorce” clause in the contract
  • How solid contracts and documentation can help you win a chargeback
  • Why Laura recommends doing things before you feel ready

BONUS: get your hands on our FREE resource to help you write solid contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms 

Resources:

Laura’s website (it’s brand new and so good): https://talkingshrimp.com/

Laura’s Instagram: https://www.instagram.com/talkingshrimpnyc/

If you’re so in love with your course, product, or business name that you’re ready to say “I do”, it’s probably time to register your trademark. The AWB Firm can help! Clients love our seamless process and flat-fee pricing (i.e., no surprise bills for you!). If you’re ready to learn more or get started, visit www.awbfirm.com/trademark-copyright.

This podcast is information, not legal advice specific to your situation.

 

Legal for course creators: using other people’s content in your online course (S4E110)


 

Learn the best ways to avoid landing in hot water (copyright or trademark infringement) when you use other people’s content in your online course.

In this episode we’ll cover:

  • The 3 best ways to be able to use other people’s content legally 
  • What the “public domain” is and how to navigate it
  • The risky business of using images you find on Google (spoiler: just don’t do it!)
  • The tricky side of using images from and on social media platforms
  • What “fair use” is

Key takeaway: Best practice is always to create your own content, but with a little legal legwork and know-how, it can be possible to use other people’s content in your online course or business, the right way.

Visit www.awbfirm.com/vimeo-video/podcast110 for the video version of this podcast episode.

BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include: www.awbfirm.com/5terms 

Resources

Cornell University public domain chart: https://copyright.cornell.edu/publicdomain

Worried about the legal blindspots that may be lurking in your business? The AWB Firm can help! Clients love our Legal Road Map® session. One of our experienced attorneys will take a one-hour deep-dive into your business and provide you with a report of recommended steps personalized for your business. And you’ll be confident you’re not missing anything essential now, and you’ll learn what you might need to do later. For more info or to book your Legal Road Map® session, visit https://awbfirm.com/legal-road-map-session 

This podcast is information, not legal advice specific to your situation.

 

Patent attorney interview: John DeBoer (S4E109)


Have you ever wondered whether you need a patent for your business?

Do you have an idea, invention, method or system you’d like to protect?

Learn the ins and outs of patent law from my friend, patent attorney John DeBoer.  In this episode we’ll cover:

  • The basics about patents + what’s protectable
  • Why filing your patent application FIRST is critical (spoiler: it doesn’t matter if something was your idea first if someone else files first!)
  • Some important reasons you should keep your idea to yourself until you’re ready to file your patent application
  • Why you might want to use an NDA when discussing your idea + what to include in your NDA to make sure it actually protects you
  • How much a patent application costs
  • Lifetime costs associated with maintaining your patent
  • Hurdles you may have to overcome if you want to patent your process or system

BONUS: get your hands on our FREE resource to help you write solid contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms 

Resources:

John’s website: www.rdoipi.com

John’s contact info: john@rdoip.com, 281-372-6114

Video/slides for this episode: https://www.rdoip.com/blog/2019/9/3/john-deboer-speaks-with-autumn-witt-boyd-about-patent-pitfalls

NDA contract template in AWB Firm Contract Template Store: www.awbfirm.com/contract-templates

Want to make sure your business is protected but working one-on-one with a lawyer just isn’t in the budget? Our customizable contract templates are a great, affordable way to get protection for yourself and your business without breaking the bank. Shop our selection of contract templates for online businesses and protect your business today! Visit www.awbfirm.com/contract-templates.

This podcast is information, not legal advice specific to your situation.

Legal for course creators: Do I need an LLC or corporation? (S4E108)


Visit awbfirm.com/vimeo-video/podcast108 for a video version of this podcast episode.

How do you know when it’s time to form an LLC or corporation?

Learn why it’s a good idea for course creators to form a corporate entity, and which entities work best for different types of businesses.

In this episode we’ll cover:

  • Why it’s critical to speak to both a lawyer AND a CPA when you’re making the decision about the best legal entity for your business
  • What “liability protection” actually means, and how forming an entity helps you get it
  • How to safeguard your personal home, car, bank accounts, and other assets from things that might go wrong in your business
  • Higher risk course topics that may affect which entity you choose
  • Why adding a physical location or hiring employees may mean it’s time to form an entity
  • Tax and insurance issues to consider when choosing which entity to form
  • Different types of entities and when it’s a good idea to consider each one
  • A few steps you’ll need to take to open your business bank account (and what order to do them in!)
  • What the “corporate veil” is and why you do NOT want a court to “pierce” it!

Key takeaway: Protecting your personal assets is the name of the game when it comes to forming a corporate entity, but consulting with a trusted advisor (or two!) can help you make the right choice for your business.

BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include: www.awbfirm.com/5terms 

Resources

Corporate entity cheatsheet: sign up below!

GDPR podcast episodes: www.awbfirm.com/podcast38, www.awbfirm.com/podcast39, www.awbfirm.com/podcast40

Have you poured your heart and soul into creating an online course? How upset would you be if one of your students copied some or all of your course content and tried to sell it as their own? Perhaps a more important question: how upset would you be with yourself if you didn’t have an agreement in place that expressly prohibits your students from doing something like this? Our Legal Road Map® to Protect Your Online Course contract template bundle can help you lock down your course content in the time it takes you to catch a few episodes of your latest Netflix binge. 

To buy your bundle and start protecting your online course today, visit www.onlinecourselegal.com/yes 

This podcast is information, not legal advice specific to your situation.

 

Course creator interview: Tyler J. McCall (S4E107)


 

Learn how Tyler J. McCall built his business teaching business owners how to use Instagram by incorporating an online course with his membership community.

In this episode we’ll cover:

  • How the questions all your clients are asking over and over again maybe the key to creating content in your online course
  • Why including an online course with your membership community can be a best practice
  • The surprising ways your membership community changes when you scale
  • The important reasons to do a trademark search BEFORE you fall in love with your product, service, or business name
  • Why being serious about growing your business means acknowledging you can’t do everything yourself

BONUS: get your hands on our FREE resource to help you write solid contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms 

Resources:

Tyler’s Instagram: https://www.instagram.com/tylerjmccall/ 

Tyler’s website: https://www.tylerjmccall.com

Follower to Fan Society: https://www.followertofansociety.com/closed

DIY your own trademark search: https://awbfirm.com/podcast6/

If you’re so in love with your course, product, or business name that you’re ready to say “I do”, it’s probably time to register your trademark. The AWB Firm can help! Clients love our seamless process and flat-fee pricing (i.e., no surprise bills for you!). If you’re ready to learn more or get started, visit www.awbfirm.com/trademark-copyright.

This podcast is information, not legal advice specific to your situation.

 

Legal Road Map® Podcast S4E106 FB Live 100 – Legal for Course Creators: Trademark your Course?


Visit www.awbfirm.com/podcast106 for a video version of this podcast episode.

Learn when you absolutely SHOULD register a trademark for your online course name and when you can likely wait.

In this episode we’ll cover:

  • How to decide if now is the time to register your trademark
  • How trademark law is really designed to protect consumers (as well as your business)
  • The downsides of relying on common law trademark rights
  • What enforcing your trademark rights really looks like in your business
  • How a registered trademark can increase your business’s value when it comes to sell your business or license your course, method, or process
  • When you may NOT want or need to register your trademark

Key takeaway: A registered trademark is the best way to shut down a copycat, but there are some important questions to ask yourself to make sure it’s the right time for your business.

BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include: www.awbfirm.com/5terms 

Resources

Episode 99 of the Legal Road Map® podcast – Copyrights: www.awbfirm.com/podcast99

Episode 104 of the Legal Road Map® podcast – Choosing a Good Course Name: www.awbfirm.com/podcast104

If you’re so in love with your course, product, or business name that you’re ready to say “I do”, it’s probably time to register your trademark. The AWB Firm can help! Clients love our seamless process and flat-fee pricing (i.e., no surprise bills for you!). If you’re ready to learn more or get started, visit www.awbfirm.com/trademark-copyright.

This podcast is information, not legal advice specific to your situation.

 

Legal Road Map® Podcast S4E105 Course creator interview: Dana Malstaff


Learn how Boss Mom Dana Malstaff created one of the most popular communities on Facebook, and how she’s using courses in her business.

In this episode we’ll cover:

  • The challenges of cultivating a successful online community and the importance of setting firm boundaries from the start
  • The surprising cost (financial and emotional) of enforcing your registered trademark
  • Some of the criteria to consider when creating your policy for admitting new people into your online community
  • Tweaks to your your onboarding and documentation process that can go a long way to protect your business
  • A good question to ask yourself if you’re considering starting a membership program

Visit www.awbfirm.com/podcast105 for show notes.

BONUS: get your hands on our FREE resource to help you write solid contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms 

Resources:

The Vault: https://boss-mom.com/vault-membership/

Boss-Mom® Facebook group: https://www.facebook.com/groups/BossMomGroup/

Dana’s first interview on the podcast: www.awbfirm.com/podcast24

Want to make sure your business is protected but working one-on-one with a lawyer just isn’t in the budget? Our customizable contract templates are a great, affordable way to get protection for yourself and your business without breaking the bank. Shop our selection of contract templates for online businesses and protect your business today! Visit www.awbfirm.com/contract-templates

This podcast is information, not legal advice specific to your situation.

 

Legal for course creators: choosing a name for your course (S4E104)


 

Watch the video version of this podcast episode: awbfirm.com/vimeo-video/podcast104

Learn what makes a strong trademark, how-to DIY your trademark search, and what to steer clear of when choosing a name for your digital course.

In this episode we’ll cover:

  • The different types of trademarks and the pros and cons of each
  • What a suggestive trademark is and why it may be the best route to go when choosing your course name
  • What a descriptive trademark is and why it’s the most difficult to register
  • What’s required to register your own name as a trademark
  • Ways you can DIY your trademark search

Key takeaway: A legal checkup before you run FB ads can mean the difference between a super successful campaign and throwing money down the drain.

BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include: www.awbfirm.com/5terms 

Resources

FREE Naming Guide: scroll down for opportunity to download

Episode 45 of the Legal Road Map® podcast – How to DIY Your Trademark Search: www.awbfirm.com/podcast45

USPTO search: https://www.uspto.gov/trademarks-application-process/search-trademark-database

Namechekr: https://www.namecheckr.com/

Have you poured your heart and soul into creating an online course? How upset would you be if one of your students copied some or all of your course content and tried to sell it as their own? Perhaps a more important question: how upset would you be with yourself if you didn’t have an agreement in place that expressly prohibits your students from doing something like this? Our Legal Road Map® to Protect Your Online Course contract template bundle can help you lock down your course content in the time it takes you to catch a few episodes of your latest Netflix binge. 

To buy your bundle and start protecting your online course today, visit www.onlinecourselegal.com/yes 

This podcast is information, not legal advice specific to your situation.

Legal Road Map® Podcast S4E103 – Course creator interview: Rick Mulready


 

Learn the important role courses have played in Rick Mulready building his online business.

In this episode we’ll cover:

  • The importance of validating the concept of your course before investing your time and money to create it
  • Why you need to be sure your user experience is ready to go before running Facebook ads
  • How documenting your processes and procedures early on can help you grow your team and business
  • Why you should review Facebook’s ad policies monthly if you’re running ads
  • The importance of using contracts with an ads expert or manager

NEW MASTERCLASS ALERT: We’re hosting a brand new masterclass LIVE next week – for free! Learn about the 5 Mistakes You’re Making That Could Destroy Your Online Business (and how to fix them!) – mark your calendar for Tues. 9/17/19 or Thurs. 9/19/19 and sign up at this link: https://onlinecourselegal.com/masterclass/

Resources:

Rick Mulready: https://rickmulready.com

Rick’s Accelerator Mastermind: https://rickmulready.com/accelerator

The Art of Paid Traffic podcast: https://rickmulready.com/category/aoptpodcast/

Rick’s Instagram: @rickmulready

Loom: www.loom.com

Working with professionals in your business podcast episodes: Legal Road Map® episodes 41-44, www.awbfirm.com/podcast

Our FREE resource to help you write solid contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms

If you’re so in love with your course, product, or business name that you’re ready to say “I do”, it might be time to register your trademark. The AWB Firm can help! Clients love our seamless process and flat-fee pricing (i.e., no surprise bills for you!). If you’re ready to learn more or get started, visit www.awbfirm.com/trademark-copyright.

This podcast is information, not legal advice specific to your situation.

 

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