fbpx

Category Archives for Legal Road Map® Podcast Episode

Legal for course creators – affiliate programs pt.1 – (S4E95)


Visit www.awbfirm.com/vimeo-video/podcast95 for the video version of this podcast episode.

Learn how affiliate programs can increase the reach (and bottomline!) of your online course without having to hire an entire sales team.

In this episode we’ll cover:

  • Important things to consider when you’re thinking about who you want to be your affiliates
  • Some of the potential downsides to having a large number of affiliates
  • Why it’s important to outline what your affiliates are required to do, and what type of training, perks or collateral will you provide them with
  • Why you want to make sure your process is running like a well-oiled machine before you start your affiliate program

Key takeaway: With a little bit of forward planning, affiliate programs can help your online course sales skyrocket.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Marie Forleo affiliate page: https://marieforleobschool.com/bschool-affiliate-partner-info/

ConvertKit affiliate page: https://convertkit.com/affiliate/

This podcast is information, not legal advice specific to your situation.

 

Course creator interview: Dr. Lindsay Padilla (S4E94)


Professor turned CEO Dr. Lindsay Padilla helps teachers become entrepreneurs, and entrepreneurs become teachers with her signature method that focuses on helping students to actually finish online courses.

In this episode you’ll learn:

  • The two things you need in order for your course to succeed
  • Lindsay’s B.E.T.A. framework for course creation and how it can help you build your course faster than you ever thought possible
  • Why your course is never really done
  • How ironclad contracts can help you set boundaries and prevent burnout
  • Trademark considerations when you’re looking to rebrand
  • The importance of marketing your course to your ideal student

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Lindsay’s Instagram: https://www.instagram.com/drlindsaypadilla/

FREE 90-Minute Course Creation Masterclass: http://omg.lindsaympadilla.com/optin

This podcast is information, not legal advice specific to your situation.

 

Legal for course creators – guest experts (S4E93)


Collaborating with a guest expert for your online course is a great way to provide incredible value to your students. But mapping out (in writing!) things like who’s doing what, and how the expert is compensated is crucial to preventing a guest expert collaboration from going south.

In this episode you’ll learn the important questions to ask when you’re collaborating with a guest expert in your online course:

  • What type of collaboration is this? – Is your guest expert contributing material for a single lesson, creating the course with you 50/50?
  • Who’s earning what? – Is your guest expert paid a percentage of sales, a flat fee, or something else? Or is your guest expert paying you in exchange for exposure?
  • Who is paying the expenses? – Who pays the invoice from your graphic designer, videographer, etc.?
  • Who is responsible for marketing? – Is your guest expert required to send emails to their list, do a FB live, etc. to promote your launch?
  • What happens if it falls apart?
  • Who owns the intellectual property? – Is your collaborator allowed to create a spin-off live event from the online course or is that not allowed?
  • Do you need a nondisclosure agreement? – Are you lifting the curtain on your business’s secret sauce?

Key takeaway: Guest experts can make a great addition to your online course, but asking some key questions and agreeing to terms in writing can help you ensure the collaboration is a success.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Legal Road Map® Facebook group: https://www.facebook.com/groups/legalroadmap

This podcast is information, not legal advice specific to your situation.

 

Course creator interview – Kara Loewentheil – *explicit* (S4E92)


Have you ever felt like you were doing all the right things, but not getting the results that were *supposed* to magically appear?

Then you need to listen to this episode with Harvard-educated lawyer turned feminist mindset life coach Kara Loewentheil, who shares about her unconventional launch strategy, initially failing to succeed in business, and her experiences registering trademarks and hiring employees.

In this episode you’ll learn:

  • The importance of learning even the bare minimum of the marketing strategies you want to use in your business, even if you plan to outsource it, and how this can save you money in the long run
  • Why you should get crystal clear on your messaging before you invest big bucks in marketing
  • How being willing to fail (and fail repeatedly!) can help you succeed
  • Why registering your trademark right off the bat might not be the best idea
  • What you must consider when you’re ready to hire your first employee

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Kara’s FREE 5-Day Confidence Challenge: www.unfuckyourbrain.com/challenge

Unfuck Your Brain Podcast: https://unfuckyourbrain.com/podcasts/

The Clutch: https://unfuckyourbrain.com/theclutch

The Life Coach School: https://thelifecoachschool.com/

This podcast is information, not legal advice specific to your situation.

 

Legal for course creators – independent contractors (S4E91)


You’re a busy entrepreneur, and you *probably* can’t handle every single task it takes to create a successful online course.  You’ll likely need to enlist the help of graphic designers, copywriters, videographers, and more to complete your online course.

But how do you make sure your working arrangement, and your content + brand!, are protected?

In this episode you’ll learn:

  • Why you MUST use a contract with your independent contractor
  • The most important thing you need to look for if you use your independent contractor’s agreement instead of sending your own
  • If you can include a non-compete clause in your independent contractor agreement
  • The one term you definitely should include in your own independent contractor agreements

Key takeaway: Working with independent contractors to create a successful online course can be a breeze if you take the time to consider the terms of your agreement with them.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Legal Road Map® Facebook group: https://www.facebook.com/groups/legalroadmap/?ref=br_rs

Legal Road Map® to Protect Your Online Course contract template bundle: www.onlinecourselegal.com

Individual contract templates: www.awbfirm.com/contract-templates

This podcast is information, not legal advice specific to your situation.

Gravy’s Casey Graham on a stellar customer experience (S4E90)


Have you had issues with customers not fulfilling their payment plans?  Gravy’s Casey Graham talks about the value of personalized human interaction in an age where automation is the online business practice du jour.

In this episode you’ll learn:

  • How being nice can make all the difference when you’re working to resolve payment issues with your customers
  • Why quick action is essential in the payment recovery process (80% of recovery happens in the first 7 days!)
  • How to make sure your emails about payment issues actually get opened
  • Why a “magic moment” within a week of purchasing will help you gain a loyal follower instead of just another disengaged purchaser
  • The power of a cleaned out inbox
  • What the 55 cent principle is, and how it can really up your customer service game (it’s one of our favorite things we use with our own clients here at the AWB Firm!)

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Autumn’s link to try out Gravy: www.sharegravy.com/autumn

Payment Recovery Success Chart:

 

 

 

 

Full Story screen capture: https://www.fullstory.com/

Casey’s Instagram: @caseygraham

This podcast is information, not legal advice specific to your situation.

Some of the links on this page are affiliate links, which means that if you choose to make a purchase, the AWB Firm will earn a commission. This commission comes at no additional cost to you. We have experience with these companies, and recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.

Legal for course creators – payment plan problems (S4E89)


If you sell an online course, digital product, or do business online, you may offer payment plans to your customers. But what do you do when the customer stops paying?

In this episode you’ll learn:

  • If it’s possible to totally avoid chargebacks (spoiler alert: it is, but only if you stop taking credit cards altogether)
  • Some practical customer service tips to help you cut down on chargebacks
  • Why including a clear refund policy in your terms of use will be your strongest evidence to fight an invalid chargeback claim
  • The (potentially) tricky business of payment plans and what regulations you may need to comply with
  • Tech & practical tips to make sure your customers follow through on a payment plan
  • The important payment plan details you should definitely include in your terms of use

Key takeaway: Between including clearly outlined terms in your contract and using a few practical & tech tips, you can make sure your payment plans don’t become non-payment plans.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Legal Road Map® podcast episode 85: www.awbfirm.com/podcast85

Autumn’s Gravy affiliate link: www.sharegravy.com/autumn

Legal Road Map® Facebook group: https://www.facebook.com/groups/legalroadmap/

This podcast is information, not legal advice specific to your situation.

Some of the links on this page are affiliate links, which means that if you choose to make a purchase, the AWB Firm will earn a commission. This commission comes at no additional cost to you. We have experience with these companies, and recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.

Corinne Crabtree – PNPTribe – online courses + legal for an online weight loss community (S4E88)


Corinne shares how legal has helped her grow her online weight loss community with confidence.  She now uses an online course as the entry point for all new members to her community.

In this episode you’ll learn:

  • The benefit of downloading everything you want to teach from your brain, all at once
  • How courses and community can complement one another
  • Why scaling back your offerings may actually be the best step to grow your business
  • The benefit of designing your course with your least tech-savvy customer in mind
  • How contracts elevate your business
  • The importance of having strong advisors on your team

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Legal Road Map® podcast episode 34: www.awbfirm.com/podcast34

Corinne’s Free course: www.pnp411.com

Losing 100 Pounds podcast with Phit-n-Phat: http://pnptribepodcast.com/

This podcast is information, not legal advice specific to your situation.

Legal for course creators – Student problems (S4E87)


If you are providing an online course or digital products to students, members, or customers, you’re bound to come across a few tricky situations sooner or later. But are you doing all you can on the front end to prevent these situations from the start?

In this episode, you’ll learn:

  • The importance of clear payment language in your terms of use
  • How tech tools can prevent your students from copying your course content
  • Why including a dollar amount for damages in your terms of use can save you a lot of headaches if someone does copy your course content
  • Important legal and practical tips for managing your online community
  • Why including disclaimers in your terms of use could be essential, depending on the nature of your online course/program topic
  • Why promising guaranteed results is tricky business
  • Why you should keep your refund policy on the strict side in your terms

Key takeaway: We all want to believe the best in people, but in business, it’s next to impossible to completely dodge unpleasant situations. By taking a closer look at your terms of use, you can prevent or avoid a lot of them.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.

Beth McCord on enneagram and business (S4E86)


Your Enneagram Coach, Beth McCord, talks with Autumn about growing your business with online courses, certification programs, and more.

In this episode, you’ll learn:

  • How understanding enneagram types can change the way you work with your team
  • The importance of patience when you’re growing your business
  • Why investing in legal right out of the gate may not be the best move
  • How one-on-one coaching, online courses, certification programs, and books can all live within one business

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Your Enneagram Coach – https://www.yourenneagramcoach.com/

Instagram: @yourinneagramcoach

Free Enneagram assessment: https://assessment.yourenneagramcoach.com/

This podcast is information, not legal advice specific to your situation.

Why Course Creators need Terms of Use with your students (S4E85)


Terms of Use, Terms of Service… whatever you call it, you might not think of it as a contract, but it is – and an important one at that! This week’s solo episode is all about this critical contract between you and your customers, students, or clients.

In this episode, you’ll learn:

  • Where your TOU must be linked on your website
  • The 11 terms you should include in your TOU to protect you and your students
  • Why including more strict terms in your TOU is always better, and how you can be gentler when difficult circumstances come up
  • Why including a “refunds at our discretion” clause is a bad idea
  • How your TOU can give you a way to resolve issues with someone stealing your intellectual property, without having to file a costly copyright or trademark lawsuit

Key takeaway: Unlike your website’s privacy policy, TOU are not required by law, but they are the legal foundation of your course business.  Strong TOU will put you and your customers on the same page and will save you a lot of legal headaches.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Contract templates: www.awbfirm.com/contract-templates

AWB Firm Masterclass: www.awbfirm.com/course

This podcast is information, not legal advice specific to your situation.

Jaclyn Mellone on the importance of contracts (S4E84)


Go-to gal Jaclyn Mellone joins Autumn on the podcast to talk about the importance of contracts and her atypical path to running a successful online business.

In this episode, you’ll learn:

  • Why new practices, without doing mindset work, won’t get you the results you’re after
  • How using contracts in business shows trust rather than suspicion or doubt
  • Why you need to look extra closely at your contracts with your vendors, especially your payment processor
  • The value of meeting up in-person, even when you work online

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Jaclyn Mellone: www.jaclynmellone.com

Instagram handles: @jaclyn_mellone and @go.to.gal

Member Vault: www.jaclynmellone.com/goodies

Jaclyn’s Free LIVE Class (May 8): www.jaclynmellone.com/class

Go To Gal podcast: www.jaclynmellone.com/gotogalpodcast/

This podcast is information, not legal advice specific to your situation.

 

Privacy Policies GDPR for Course Creators (S4E83)


If you’re running an online business, it’s highly likely that you’re collecting some form of personal information from your website visitors. But do your visitors know what happens to their data once they’ve given it to you?  

In this episode, you’ll learn:

  • When you must have a privacy policy on your website
  • What your privacy policy needs to include
  • Extra steps you need to take if you’re collecting information from children under 13
  • Where your privacy policy must be present on your site post-GDPR
  • What GDPR penalties are being handed out, almost one year after the new rules went into effect

Key takeaway: Whether your business must comply with GDPR or not (odds are it does!), the trend is that privacy regulations are becoming more stringent across the board. Taking simple steps to comply now can prevent you from having to implement an expensive fix down the road.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

FREE downloads – Website Documents Guide AND Privacy policy + GDPR guide: Sign up below to receive our website documents guide AND our updated GDPR guide immediately in your inbox

GDPR in-depth episodes of the Legal Road Map® podcast: www.awbfirm.com/podcast38, www.awbfirm.com/podcast39, www.awbfirm.com/podcast40

Running list of GDPR enforcement actions as of February 2019: http://www.mondaq.com/unitedstates/x/777680/Data+Protection+Privacy/GDPR+Enforcement

This podcast is information, not legal advice specific to your situation.

 

Liz Germain on Video Marketing Integrity in your business (S4E82)


Video marketing & YouTube expert Liz Germain joins the podcast in this episode to talk with Autumn about keeping integrity at the forefront of your business and some legal lessons learned.

In this episode, you’ll learn:

  • How offering online courses can unlock your time as a business owner
  • How to use online courses to prequalify potential 1:1 clients
  • Why too much learning and attending too many conferences can be a bad thing
  • Important lessons Liz learned about required FTC disclosures for sponsored content
  • The downsides of using Paypal for payment processing, plus how your written refund policy can be your saving grace

Visit www.awbfirm.com/podcast82 for a transcript and show notes.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Liz Germain: www.lizdoesvideo.com

Liz’s Video Growth Course: https://videogrowthcourse.com/

Marketing School Podcast: https://marketingschool.io/

This podcast is information, not legal advice specific to your situation.

 

Website legal musts for online course creators (S4E81)


Your website is the front door to your amazing online course. But if you don’t include the right legal documents on your site, it’s like leaving your door wide open.

In this episode, you’ll learn:

  • Which documents are required by law on your website and which are just a good idea
  • Why disclaimers are essential for online businesses in the health and wellness field
  • The ins and outs of FTC disclosures and when you must use them on your website
  • The easy addition to your course materials or downloadables that could deter someone else from copying them (and help you enforce your rights if it does happen)

Key takeaway: It’s easy to get caught up in how your website looks and what it can do, but every online business owner must make sure the proper legal protections are in place to lay a smart legal foundation for your website, and business.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

FREE download – sign up below to receive your free Website Documents Guide

This podcast is information, not legal advice specific to your situation.

 

The importance of legal for online course creators (S3E80)


If you’re an online course creator, you may not even know what you need to worry about when it comes to legal for your business.

Season 4 of the Legal Road Map® podcast is a great place to start. This season, Autumn is alternating solo episodes with interviews of some of the biggest names in the online course world, like Beth McCord, Chris Winfield, Corinne Crabtree, and more.

Solo episodes will focus on legal issues for course creators, like:

  • The policies and documents you need to have on your website, such as privacy policy, terms & conditions, disclaimers, and disclosures
  • GDPR – the European Union law affecting personal data collection and privacy
  • Using guest experts
  • Working with affiliates
  • And last but not least, copyright and trademark

BONUS: Head over to www.awbfirm.com for instant access to the 10 Step Checklist we use with our million dollar clients, and make sure you’ve got the legal basics covered for your business (plus be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.

Tara Gentile McMullin on the licensing certification program path (S3E79)


Tara (Gentile) McMullin, author and the founder of the What Works Network, formerly CoCommercial, joins us this week to share how she pivoted her business model to help turn small business owners into tomorrow’s economic powerhouses.

Listen and learn:

  • The less common motivation behind registering your trademark
  • Why consulting your ideal customer can help you fine-tune your perfect product
  • How a licensing program can broaden your reach
  • How understanding the difference between an independent contractor and an employee can help make the hiring leap less scary

KEY TAKEAWAY: When you “don’t know what you don’t know”, legal can seem intimidating. But sometimes doing your due diligence and tackling something scary like legal can open doors to help you grow your business more effectively.

Sign up below to get a free 5 Minute Intellectual Property Audit to learn how you can make more money from the copyrights and trademarks in your business (plus be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.

 

Kathleen Shannon & Emily Thompson on Being Boss in business (S3E78)


Being Boss®  founders, Kathleen Shannon and Emily Thompson, share valuable insights about partnering with others in business and the ins and outs of publishing a book.

Listen and learn:

  • How essential a written Partnership or LLC Operating Agreement is when partnering with others
  • Why self-publishing may not be the best route for your book
  • How having a trusted tribe of bosses can be so valuable in navigating business decisions

KEY TAKEAWAY: Legal may not always be necessary early on in business, but it is essential to avoid misunderstandings when you’re partnering with others and start making real money. Working with a lawyer who knows your business can help you and your partner(s) reach your long term vision through short term goals.

Visit www.awbfirm.com/podcast78 for show notes and get a free 5 Minute Intellectual Property Audit to learn how you can make more money from the copyrights and trademarks in your business (plus be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.

 

Boss Mom Dana Malstaff on brand protection as a business strategy (S3E77)


Original Boss Mom®, Dana Malstaff, shares how protecting her brand was not only an early, key business strategy but also now provides her with peace of mind to reach her big goals.

Listen and learn:

  • How a registered trademark protects the meaning behind your business, not just its name
  • How DIY’ing legal isn’t always a good idea
  • The pros and cons of DIY’ing legal for your business, and when it’s time to level up and hire a lawyer
  • Why having the right professionals on your team can make all the difference

KEY TAKEAWAY: Working with a lawyer doesn’t have to be an intimidating one-way street. Having the right legal support on your team can keep you from needlessly spending on non-strategized legal work.

Sign up below to get a free 5 Minute Intellectual Property Audit to learn how you can make more money from the copyrights and trademarks in your business (plus be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.

Kendrick Shope on why you’re working too hard to not have the right legal protections in place (S3E76)

Kendrick Shope, best known for Sales School and Authentic Selling, got really honest with me in this week’s case study interview.  She talks about when she knew it was time to hire a lawyer to create a custom contract for her online sales coaching business, and how her lawyer was able to talk her off a cliff during a difficult customer situation.  

Case Study Highlights:

  • How the universe responds when you take your business seriously and set things up the right way
  • How she knew it was time to work with a lawyer on a contract, but really appreciated Having a lawyer on her side later during a difficult customer situation
  • Why you don’t want to be on the wrong side of not having the right protection for your business — you’re working too hard, spending too much time away from your family to lose it
  • Why it’s been important to work with professionals who understand online business
  • The education process of figuring out the legal protections you need for your business
  • Why she does not DIY legal for her fast-growing business

KEY TAKEAWAY: Having a trusted legal advisor on your team will help you figure out what to do and get through situations that aren’t so fun.  

Kendrick Shope is the creator of Authentic Selling® and expert who empowers women to make millions without sacrificing their integrity. Kendrick also hosts her own radio and podcast show host, is in development with 2 Market Media on her own reality show and is finalizing a deal on her first book, “Sell Like A Woman.” Today, Kendrick runs an online Sales School where she teaches women how to create massive success using Authentic Selling®.

Sign up below to get a free 5 Minute Intellectual Property Audit to learn how you can make more money from the copyrights and trademarks in your business (plus be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.

1 2 3 5