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Category Archives for Legal Road Map® Podcast Episode

Legal for course creators: how to prevent copycats (S4E112)


Learn how you can protect your online course with trademark and copyrights and what recourse is available to you if you discover someone is copying all or part of your course.

In this episode we’ll cover:

  • The roles that trademark and/or copyright protections can play in helping you avoid copycats
  • The frustrating limitations of copyrights
  • What ‘trade dress’ is and how it might apply to your website or online course
  • How strong terms of use on your website is your first line of defense
  • The importance of registering your copyrights if you want to be able to defend them
  • Why (immediate!) screenshots are your best friend if you see your content being copied

Key takeaway: Imitation in the online course world doesn’t always feel like flattery. If you put the right protections in place early on, you have a strong leg to stand on when it comes to dealing with copycats.

Visit www.awbfirm.com/podcast112 for show notes.

BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include: www.awbfirm.com/5terms 

Resources

Legal Road Map® podcast, Episode 110 (How to use other people’s content in your course): www.awbfirm.com/podcast110

Legal Road Map® podcast, Episode 99 (Copyrights for course creators): www.awbfirm.com/podcast99

Have you poured your heart and soul into creating an online course? How upset would you be if one of your students copied some or all of your course content and tried to sell it as their own? Perhaps a more important question: how upset would you be with yourself if you didn’t have an agreement in place that expressly prohibits your students from doing something like this? Our Legal Road Map® to Protect Your Online Course contract template bundle can help you lock down your course content in the time it takes you to catch a few episodes of your latest Netflix binge. 

To buy your bundle and start protecting your online course today, visit www.onlinecourselegal.com/yes  

This podcast is information, not legal advice specific to your situation.

 

Course creator interview: Laura Belgray (with juicy details about her Marie Forleo collab!) (S4E111)


Celebrity copywriter Laura Belgray dishes on what it’s like to co-produce an online course with Marie Forleo, how she reluctantly shifted from high-end service provider to course creator, and more.

In this episode we’ll cover:

  • The simple addition to your contracts that can help you step up your portfolio and testimonial game
  • The power in finding the favorite part of your business
  • Why every partnership needs a clear “divorce” clause in the contract
  • How solid contracts and documentation can help you win a chargeback
  • Why Laura recommends doing things before you feel ready

BONUS: get your hands on our FREE resource to help you write solid contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms 

Resources:

Laura’s website (it’s brand new and so good): https://talkingshrimp.com/

Laura’s Instagram: https://www.instagram.com/talkingshrimpnyc/

If you’re so in love with your course, product, or business name that you’re ready to say “I do”, it’s probably time to register your trademark. The AWB Firm can help! Clients love our seamless process and flat-fee pricing (i.e., no surprise bills for you!). If you’re ready to learn more or get started, visit www.awbfirm.com/trademark-copyright.

This podcast is information, not legal advice specific to your situation.

 

Legal for course creators: using other people’s content in your online course (S4E110)


 

Learn the best ways to avoid landing in hot water (copyright or trademark infringement) when you use other people’s content in your online course.

In this episode we’ll cover:

  • The 3 best ways to be able to use other people’s content legally 
  • What the “public domain” is and how to navigate it
  • The risky business of using images you find on Google (spoiler: just don’t do it!)
  • The tricky side of using images from and on social media platforms
  • What “fair use” is

Key takeaway: Best practice is always to create your own content, but with a little legal legwork and know-how, it can be possible to use other people’s content in your online course or business, the right way.

Visit www.awbfirm.com/vimeo-video/podcast110 for the video version of this podcast episode.

BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include: www.awbfirm.com/5terms 

Resources

Cornell University public domain chart: https://copyright.cornell.edu/publicdomain

Worried about the legal blindspots that may be lurking in your business? The AWB Firm can help! Clients love our Legal Road Map® session. One of our experienced attorneys will take a one-hour deep-dive into your business and provide you with a report of recommended steps personalized for your business. And you’ll be confident you’re not missing anything essential now, and you’ll learn what you might need to do later. For more info or to book your Legal Road Map® session, visit https://awbfirm.com/legal-road-map-session 

This podcast is information, not legal advice specific to your situation.

 

Patent attorney interview: John DeBoer (S4E109)


Have you ever wondered whether you need a patent for your business?

Do you have an idea, invention, method or system you’d like to protect?

Learn the ins and outs of patent law from my friend, patent attorney John DeBoer.  In this episode we’ll cover:

  • The basics about patents + what’s protectable
  • Why filing your patent application FIRST is critical (spoiler: it doesn’t matter if something was your idea first if someone else files first!)
  • Some important reasons you should keep your idea to yourself until you’re ready to file your patent application
  • Why you might want to use an NDA when discussing your idea + what to include in your NDA to make sure it actually protects you
  • How much a patent application costs
  • Lifetime costs associated with maintaining your patent
  • Hurdles you may have to overcome if you want to patent your process or system

BONUS: get your hands on our FREE resource to help you write solid contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms 

Resources:

John’s website: www.rdoipi.com

John’s contact info: john@rdoip.com, 281-372-6114

Video/slides for this episode: https://www.rdoip.com/blog/2019/9/3/john-deboer-speaks-with-autumn-witt-boyd-about-patent-pitfalls

NDA contract template in AWB Firm Contract Template Store: www.awbfirm.com/contract-templates

Want to make sure your business is protected but working one-on-one with a lawyer just isn’t in the budget? Our customizable contract templates are a great, affordable way to get protection for yourself and your business without breaking the bank. Shop our selection of contract templates for online businesses and protect your business today! Visit www.awbfirm.com/contract-templates.

This podcast is information, not legal advice specific to your situation.

Legal for course creators: Do I need an LLC or corporation? (S4E108)


Visit awbfirm.com/vimeo-video/podcast108 for a video version of this podcast episode.

How do you know when it’s time to form an LLC or corporation?

Learn why it’s a good idea for course creators to form a corporate entity, and which entities work best for different types of businesses.

In this episode we’ll cover:

  • Why it’s critical to speak to both a lawyer AND a CPA when you’re making the decision about the best legal entity for your business
  • What “liability protection” actually means, and how forming an entity helps you get it
  • How to safeguard your personal home, car, bank accounts, and other assets from things that might go wrong in your business
  • Higher risk course topics that may affect which entity you choose
  • Why adding a physical location or hiring employees may mean it’s time to form an entity
  • Tax and insurance issues to consider when choosing which entity to form
  • Different types of entities and when it’s a good idea to consider each one
  • A few steps you’ll need to take to open your business bank account (and what order to do them in!)
  • What the “corporate veil” is and why you do NOT want a court to “pierce” it!

Key takeaway: Protecting your personal assets is the name of the game when it comes to forming a corporate entity, but consulting with a trusted advisor (or two!) can help you make the right choice for your business.

BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include: www.awbfirm.com/5terms 

Resources

Corporate entity cheatsheet: sign up below!

GDPR podcast episodes: www.awbfirm.com/podcast38, www.awbfirm.com/podcast39, www.awbfirm.com/podcast40

Have you poured your heart and soul into creating an online course? How upset would you be if one of your students copied some or all of your course content and tried to sell it as their own? Perhaps a more important question: how upset would you be with yourself if you didn’t have an agreement in place that expressly prohibits your students from doing something like this? Our Legal Road Map® to Protect Your Online Course contract template bundle can help you lock down your course content in the time it takes you to catch a few episodes of your latest Netflix binge. 

To buy your bundle and start protecting your online course today, visit www.onlinecourselegal.com/yes 

This podcast is information, not legal advice specific to your situation.

 

Course creator interview: Tyler J. McCall (S4E107)


 

Learn how Tyler J. McCall built his business teaching business owners how to use Instagram by incorporating an online course with his membership community.

In this episode we’ll cover:

  • How the questions all your clients are asking over and over again maybe the key to creating content in your online course
  • Why including an online course with your membership community can be a best practice
  • The surprising ways your membership community changes when you scale
  • The important reasons to do a trademark search BEFORE you fall in love with your product, service, or business name
  • Why being serious about growing your business means acknowledging you can’t do everything yourself

BONUS: get your hands on our FREE resource to help you write solid contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms 

Resources:

Tyler’s Instagram: https://www.instagram.com/tylerjmccall/ 

Tyler’s website: https://www.tylerjmccall.com

Follower to Fan Society: https://www.followertofansociety.com/closed

DIY your own trademark search: https://awbfirm.com/podcast6/

If you’re so in love with your course, product, or business name that you’re ready to say “I do”, it’s probably time to register your trademark. The AWB Firm can help! Clients love our seamless process and flat-fee pricing (i.e., no surprise bills for you!). If you’re ready to learn more or get started, visit www.awbfirm.com/trademark-copyright.

This podcast is information, not legal advice specific to your situation.

 

Legal Road Map® Podcast S4E106 FB Live 100 – Legal for Course Creators: Trademark your Course?


Visit www.awbfirm.com/podcast106 for a video version of this podcast episode.

Learn when you absolutely SHOULD register a trademark for your online course name and when you can likely wait.

In this episode we’ll cover:

  • How to decide if now is the time to register your trademark
  • How trademark law is really designed to protect consumers (as well as your business)
  • The downsides of relying on common law trademark rights
  • What enforcing your trademark rights really looks like in your business
  • How a registered trademark can increase your business’s value when it comes to sell your business or license your course, method, or process
  • When you may NOT want or need to register your trademark

Key takeaway: A registered trademark is the best way to shut down a copycat, but there are some important questions to ask yourself to make sure it’s the right time for your business.

BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include: www.awbfirm.com/5terms 

Resources

Episode 99 of the Legal Road Map® podcast – Copyrights: www.awbfirm.com/podcast99

Episode 104 of the Legal Road Map® podcast – Choosing a Good Course Name: www.awbfirm.com/podcast104

If you’re so in love with your course, product, or business name that you’re ready to say “I do”, it’s probably time to register your trademark. The AWB Firm can help! Clients love our seamless process and flat-fee pricing (i.e., no surprise bills for you!). If you’re ready to learn more or get started, visit www.awbfirm.com/trademark-copyright.

This podcast is information, not legal advice specific to your situation.

 

Legal Road Map® Podcast S4E105 Course creator interview: Dana Malstaff


Learn how Boss Mom Dana Malstaff created one of the most popular communities on Facebook, and how she’s using courses in her business.

In this episode we’ll cover:

  • The challenges of cultivating a successful online community and the importance of setting firm boundaries from the start
  • The surprising cost (financial and emotional) of enforcing your registered trademark
  • Some of the criteria to consider when creating your policy for admitting new people into your online community
  • Tweaks to your your onboarding and documentation process that can go a long way to protect your business
  • A good question to ask yourself if you’re considering starting a membership program

Visit www.awbfirm.com/podcast105 for show notes.

BONUS: get your hands on our FREE resource to help you write solid contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms 

Resources:

The Vault: https://boss-mom.com/vault-membership/

Boss-Mom® Facebook group: https://www.facebook.com/groups/BossMomGroup/

Dana’s first interview on the podcast: www.awbfirm.com/podcast24

Want to make sure your business is protected but working one-on-one with a lawyer just isn’t in the budget? Our customizable contract templates are a great, affordable way to get protection for yourself and your business without breaking the bank. Shop our selection of contract templates for online businesses and protect your business today! Visit www.awbfirm.com/contract-templates

This podcast is information, not legal advice specific to your situation.

 

Legal for course creators: choosing a name for your course (S4E104)


 

Watch the video version of this podcast episode: awbfirm.com/vimeo-video/podcast104

Learn what makes a strong trademark, how-to DIY your trademark search, and what to steer clear of when choosing a name for your digital course.

In this episode we’ll cover:

  • The different types of trademarks and the pros and cons of each
  • What a suggestive trademark is and why it may be the best route to go when choosing your course name
  • What a descriptive trademark is and why it’s the most difficult to register
  • What’s required to register your own name as a trademark
  • Ways you can DIY your trademark search

Key takeaway: A legal checkup before you run FB ads can mean the difference between a super successful campaign and throwing money down the drain.

BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include: www.awbfirm.com/5terms 

Resources

FREE Naming Guide: scroll down for opportunity to download

Episode 45 of the Legal Road Map® podcast – How to DIY Your Trademark Search: www.awbfirm.com/podcast45

USPTO search: https://www.uspto.gov/trademarks-application-process/search-trademark-database

Namechekr: https://www.namecheckr.com/

Have you poured your heart and soul into creating an online course? How upset would you be if one of your students copied some or all of your course content and tried to sell it as their own? Perhaps a more important question: how upset would you be with yourself if you didn’t have an agreement in place that expressly prohibits your students from doing something like this? Our Legal Road Map® to Protect Your Online Course contract template bundle can help you lock down your course content in the time it takes you to catch a few episodes of your latest Netflix binge. 

To buy your bundle and start protecting your online course today, visit www.onlinecourselegal.com/yes 

This podcast is information, not legal advice specific to your situation.

Legal Road Map® Podcast S4E103 – Course creator interview: Rick Mulready


 

Learn the important role courses have played in Rick Mulready building his online business.

In this episode we’ll cover:

  • The importance of validating the concept of your course before investing your time and money to create it
  • Why you need to be sure your user experience is ready to go before running Facebook ads
  • How documenting your processes and procedures early on can help you grow your team and business
  • Why you should review Facebook’s ad policies monthly if you’re running ads
  • The importance of using contracts with an ads expert or manager

NEW MASTERCLASS ALERT: We’re hosting a brand new masterclass LIVE next week – for free! Learn about the 5 Mistakes You’re Making That Could Destroy Your Online Business (and how to fix them!) – mark your calendar for Tues. 9/17/19 or Thurs. 9/19/19 and sign up at this link: https://onlinecourselegal.com/masterclass/

Resources:

Rick Mulready: https://rickmulready.com

Rick’s Accelerator Mastermind: https://rickmulready.com/accelerator

The Art of Paid Traffic podcast: https://rickmulready.com/category/aoptpodcast/

Rick’s Instagram: @rickmulready

Loom: www.loom.com

Working with professionals in your business podcast episodes: Legal Road Map® episodes 41-44, www.awbfirm.com/podcast

Our FREE resource to help you write solid contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms

If you’re so in love with your course, product, or business name that you’re ready to say “I do”, it might be time to register your trademark. The AWB Firm can help! Clients love our seamless process and flat-fee pricing (i.e., no surprise bills for you!). If you’re ready to learn more or get started, visit www.awbfirm.com/trademark-copyright.

This podcast is information, not legal advice specific to your situation.

 

Legal for course creators: FB ads (S4E102)


 

Learn how the legal health of your business can affect how you run Facebook or Instagram ads, or even if they’re approved.

In this episode we’ll cover:

  • Why you’ll want to check out Facebook’s ad policies before you start working on your ad images or copy
  • What FB checks out when you submit an ad for approval
  • How your site’s privacy policy (or lack thereof) can affect your ad approval
  • What you need to know about intellectual property when it comes to FB ads
  • Things you may be required to disclose in connection with your FB ads

Key takeaway: A legal checkup before you run FB ads can mean the difference between a super successful campaign and lighting hundred dollar bills on fire.

BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include: www.awbfirm.com/5terms 

Resources

Contract template store: www.awbfirm.com/contract-templates

Worried about the legal blindspots that may be lurking in your business? The AWB Firm can help! Clients love our Legal Road Map® session. One of our experienced attorneys will take a one-hour deep-dive into your business and provide you with a report of recommended steps personalized for your business. And you’ll be confident you’re not missing anything essential now, and you’ll learn what you might need to do later. For more info or to book your Legal Road Map® session, visit https://awbfirm.com/legal-road-map-session 

This podcast is information, not legal advice specific to your situation.

 

Course creator interview: Stacy Tuschl S4E101


 

Stacy Tuschl shares about being in year four with She’s Building Her Empire (recently rebranded to Foot Traffic Formula, growing her brick-and-mortar business, and shifting into online business.

In this episode we’ll cover:

  • How Stacy uses inexpensive digital products to grow her reach
  • The importance of a clear result students can expect from taking your course
  • Why it’s important to consult an expert when it comes to your trademark
  • How providing great customer service can help when it comes to disputes like chargebacks

BONUS: get your hands on our FREE resource to help you write solid contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms 

Resources:

Stacy’s first interview on the podcast: www.awbfirm.com/podcast20

She’s Building Her Empire: www.stacytuschl.com (formerly She’s Building Her Empire)

More info about trademarks: www.awbfirm.com/trademark101/

Want to make sure your business is protected but working one-on-one with a lawyer just isn’t in the budget? Our customizable contract templates are a great, affordable way to get protection for yourself and your business without breaking the bank. Shop our selection of contract templates for online businesses and protect your business today! Visit www.awbfirm.com/contract-templates

This podcast is information, not legal advice specific to your situation.

 

100th episode! A behind-the-curtain peek inside the AWB Firm (Legal Road Map® Podcast S4E100)


100th episode! A behind-the-curtain peek inside the AWB Firm

We’re celebrating our 100th episode! Emily Thompson of the Being Boss podcast and Almanac Supply Co. interviews Autumn about:

  • What it’s been like to build the AWB Firm for the past four years
  • Growing a team
  • Legal lessons learned (yes, even lawyers need legal!)
  • Work-life balance as an owner of a successful law firm + a mom to 3 young kids
  • Designing a life you don’t need a vacation from

BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms 

Have you poured your heart and soul into creating an online course? How upset would you be if one of your students copied some or all of your course content and tried to sell it as their own? Perhaps a more important question: how upset would you be with yourself if you didn’t have an agreement in place that expressly prohibits your students from doing something like this? Our Legal Road Map® to Protect Your Online Course contract template bundle can help you lock down your course content in the time it takes you to catch a few episodes of your latest Netflix binge. 

To buy your bundle and start protecting your online course today, visit www.onlinecourselegal.com/yes 

This podcast is information, not legal advice specific to your situation.

 

Legal Road Map® Season 4 Episode 98 – Course creator interview: Thinkifics Greg Smith – Updated


Lawyer turned Thinkific CEO Greg Smith talks about lessons learned when developing his own online course and shares some of his best tips for course creators who are just getting started.

In this episode we’ll cover:

  • Greg’s best tips to make your online course successful
  • The value in proving your concept before pouring countless hours and dollars into what you think your final product needs to be
  • What a “takedown notice” is and how it can give you some peace of mind if you worry about having your course content copied or stolen
  • The top terms Thinkific recommends you make sure are a part of your course terms of use
  • Why you should consider including progress tracking, quizzes, and assignments in your online course

BONUS: get your hands on our FREE resource to help you write solid contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms

Resources:

Thinkific: www.thinkific.com

FREE Student Engagement Course: get.thinkific.com/awb

If you’re so in love with your course, product, or business name that you’re ready to say “I do”, it might be time to register your trademark. The AWB Firm can help! Clients love our seamless process and flat-fee pricing (i.e., no surprise bills for you!). If you’re ready to learn more or get started, visit www.awbfirm.com/trademark-copyright/.

This podcast is information, not legal advice specific to your situation.

 

Legal Road Map® Season 4 Episode 99 – Legal for course creators: copyrights


Learn what copyrights can protect when you should register them, and the benefits EARLY copyright registration provides.

In this episode we’ll cover:

  • The types of content that can be protected by copyrights
  • Why facts and ideas aren’t protectable by copyrights (and what you actually can protect instead)
  • Why the automatic protection provided by U.S. copyright law isn’t as great as it sounds
  • The extra benefits of registering your copyrights, and registering them early
  • Who owns the copyrights when you create a work as an employee or an independent contractor
  • Who can use the © symbol, and how you should be using it the right way
  • What type of business should hire a copyright attorney to register their copyright, and who can probably DIY the process
  • Who can use © and how you should be using it

Key takeaway: Copyright protections are automatic under US law, but you can’t enforce them without taking the time to file a registration. Best practice for your online course is to register them early!

BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include: www.awbfirm.com/5terms 

Resources

U.S. Copyright Office: www.copyright.gov

Legal Road Map® podcast, episode 8 on fair use: www.awbfirm.com/podcast8

Contract template store: www.awbfirm.com/contract-templates

Legal Road Map® to Protect Your Online Course contract template bundle: https://onlinecourselegal.com/yes/

Legal Road Map® Facebook group: https://www.facebook.com/groups/legalroadmap/

Worried about the legal blindspots that may be lurking in your business? The AWB Firm can help! Clients love our Legal Road Map® session. One of our experienced attorneys will take a one-hour deep-dive into your business and provide you with a report of recommended steps personalized for your business. And you’ll be confident you’re not missing anything essential now, and you’ll learn what you might need to do later. For more info or to book your Legal Road Map® session, visit https://awbfirm.com/legal-road-map-session 

This podcast is information, not legal advice specific to your situation.

 

Legal for course creators: affiliate programs pt.2 – (S4E97)


Learn about the important terms your affiliate program agreement needs to include. This is part two of a two-part series on affiliate programs.

In this episode we’ll cover:

  • Why you may want to think twice before referring to your affiliate collab as a “joint venture” or “partnership”
  • How contracts can help your affiliate program be more profitable
  • Why it’s so important to spell out exactly what your affiliates are required to do to promote your product or services
  • Things to consider when defining how and when you’ll pay your affiliates’ commission
  • Why you might want to limit the term, or length of time,  your affiliates are in your program
  • Why the general terms at the bottom of your contract can sometimes be the most important

Key takeaway: Clear terms in your affiliate agreement provide a strong foundation for your affiliate program to grow on.

BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include: www.awbfirm.com/5terms 

Resources:

Legal Road Map® Facebook group: https://www.facebook.com/groups/legalroadmap/

Want to make sure your business is protected but working one-on-one with a lawyer just isn’t in the budget? Our customizable contract templates are a great, affordable way to get protection for yourself and your business without breaking the bank. Shop our selection of contract templates for online businesses and protect your business today!

This podcast is information, not legal advice specific to your situation.

 

Course creator interview: Haley Burkhead (S4E96)


Scalability expert Haley Burkhead shares how she’s grown her online business to a half-million dollar brand in just 12 months, plus some tough legal lessons learned (yes, hackers are a real thing!)

In this episode we’ll cover:

  • Automation in your business and how it can help you prevent burnout
  • The vital importance of communicating with and listening to your audience
  • Why handling PR nightmares with grace will serve you better than the alternative
  • Why you don’t necessarily need to grow your audience before you launch a course or affiliate program
  • The importance of being selective when approving affiliates to promote your products or services

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Worried about the legal blindspots that may be lurking in your business? The AWB Firm can help! Clients love our Legal Road Map® session. One of our experienced attorneys will take a one-hour deep-dive into your business. And you’ll be confident you’re not missing anything essential now, and you’ll learn what you might need to do later. For more info or to book your Legal Road Map® session, click here!  

Resources:

Haley’s FREE training: profitplanner.co/grow

This podcast is information, not legal advice specific to your situation.

 

Legal for course creators – affiliate programs pt.1 – (S4E95)


Visit www.awbfirm.com/vimeo-video/podcast95 for the video version of this podcast episode.

Learn how affiliate programs can increase the reach (and bottomline!) of your online course without having to hire an entire sales team.

In this episode we’ll cover:

  • Important things to consider when you’re thinking about who you want to be your affiliates
  • Some of the potential downsides to having a large number of affiliates
  • Why it’s important to outline what your affiliates are required to do, and what type of training, perks or collateral will you provide them with
  • Why you want to make sure your process is running like a well-oiled machine before you start your affiliate program

Key takeaway: With a little bit of forward planning, affiliate programs can help your online course sales skyrocket.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Marie Forleo affiliate page: https://marieforleobschool.com/bschool-affiliate-partner-info/

ConvertKit affiliate page: https://convertkit.com/affiliate/

This podcast is information, not legal advice specific to your situation.

 

Course creator interview: Dr. Lindsay Padilla (S4E94)


Professor turned CEO Dr. Lindsay Padilla helps teachers become entrepreneurs, and entrepreneurs become teachers with her signature method that focuses on helping students to actually finish online courses.

In this episode you’ll learn:

  • The two things you need in order for your course to succeed
  • Lindsay’s B.E.T.A. framework for course creation and how it can help you build your course faster than you ever thought possible
  • Why your course is never really done
  • How ironclad contracts can help you set boundaries and prevent burnout
  • Trademark considerations when you’re looking to rebrand
  • The importance of marketing your course to your ideal student

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Lindsay’s Instagram: https://www.instagram.com/drlindsaypadilla/

FREE 90-Minute Course Creation Masterclass: http://omg.lindsaympadilla.com/optin

This podcast is information, not legal advice specific to your situation.

 

Legal for course creators – guest experts (S4E93)


Collaborating with a guest expert for your online course is a great way to provide incredible value to your students. But mapping out (in writing!) things like who’s doing what, and how the expert is compensated is crucial to preventing a guest expert collaboration from going south.

In this episode you’ll learn the important questions to ask when you’re collaborating with a guest expert in your online course:

  • What type of collaboration is this? – Is your guest expert contributing material for a single lesson, creating the course with you 50/50?
  • Who’s earning what? – Is your guest expert paid a percentage of sales, a flat fee, or something else? Or is your guest expert paying you in exchange for exposure?
  • Who is paying the expenses? – Who pays the invoice from your graphic designer, videographer, etc.?
  • Who is responsible for marketing? – Is your guest expert required to send emails to their list, do a FB live, etc. to promote your launch?
  • What happens if it falls apart?
  • Who owns the intellectual property? – Is your collaborator allowed to create a spin-off live event from the online course or is that not allowed?
  • Do you need a nondisclosure agreement? – Are you lifting the curtain on your business’s secret sauce?

Key takeaway: Guest experts can make a great addition to your online course, but asking some key questions and agreeing to terms in writing can help you ensure the collaboration is a success.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Legal Road Map® Facebook group: https://www.facebook.com/groups/legalroadmap

This podcast is information, not legal advice specific to your situation.

 

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