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Category Archives for Season Five

How your Facebook comment can land you in BIG trouble (Legal Road Map® Podcast S5E126)


If you’ve been paying attention to Facebook over the last couple of years, you’ll know that FB is making a big push for users to engage in groups. So, not surprisingly, FB groups have been popping up everywhere, whether they’re free and open to anyone, or private and part of a paid membership or online course.

But what happens if someone’s behavior in your FB group goes against your standards? And what happens when your group grows so large that you have to enlist some help in monitoring activity and enforcing your rules?

Plus, what are the consequences of bad-talking others in Facebook posts or comments?

In this episode, we’ll cover:

  • The rules two of the biggest names in online business use in their FB groups, and why
  • The most common pitfalls in groups to be aware of and how you can avoid them by carefully crafting your group guidelines
  • Why it’s a good idea for some of your guidelines (i.e., admin’s right to remove people from the group) to be open-ended, but not too open-ended
  • What defamation, slander, and libel really are, and what can go wrong if you are bad-talking others in Facebook groups

BONUS: By now, you now know you need a Privacy Policy on your website or landing page to make sure your FB ad is approved, but what other documents do you need to include? Head to www.awbfirm.com/podcast126 to download our free website documents checklist to make sure your website or landing page isn’t missing anything that might cause your ad to be rejected. 

Resources:

Legal Road Map® Facebook group: https://www.facebook.com/groups/legalroadmap/

Get a Privacy Policy (and other website documents) in the AWB Firm Contract Template store: www.awbfirm.com/contract-templates

Dana Malstaff’s Facebook group guidelines for Boss Mom® : https://www.facebook.com/groups/BossMomGroup/about/

Marie Forleo’s Facebook group guidelines for B-School Alumni: https://www.facebook.com/groups/571503882933914/

Boss Mom® group  guidelines:

  1. No Promotions or Spam

Give more than you take to this group. Self-promotion, sharing links to your personal page, spam, use of hashtags and irrelevant links aren’t allowed.

  1. Members may not go live, share videos of themselves or their friends without admin approval.

You may not go live in our group or share promotional content on behalf of your friends in the Boss Mom Facebook group.

  1. No Unsolicited PMing of Members

Direct sellers or any other business may not personally message members unsolicited. Have value to share? Put it in the group. Posts that lead to: “I’ll PM you” will be deleted

  1. No sharing news stories or articles into the group

We do not allow members to share ANY news stories or articles into the group. Please ask questions and engage on relevant topics but no sharing articles.

  1. No Hate Speech or Bullying

Make sure everyone feels safe. Bullying of any kind isn’t allowed, and degrading comments about things like race, religion, culture, sexual orientation, gender or identity will not be tolerated.

  1. Be Kind and Courteous

We’re all in this together to create a welcoming environment. Let’s treat everyone with respect. Healthy debates are natural, but kindness is required.

  1. No Long Form Teach Posts

Posts should not sound like a blog post ora motivational speech. These kinds of posts are better for your Instagram feed or as a blog post.

  1. No political, religious, or cultural posts

If your post talks about a particular event or situation you did not like and its sole purpose is for others to agree with your point of view then it may be removed from the feed.

  1. No Motivational quotes

While we appreciate your desire to motivate others in the group, the best way to do that is by commeting on their posts.

  1. No Prompts allowed

We love when you ask questions, but we do not allow you to ask prompt questions like (share wins, where are you from, raise your hand if)

B-School Alumni group guidelines:

  1. Be Kind. Encourage and support your fellow B-Schoolers. Never make anyone feel unwelcome or judged; treat everyone with love and acceptance.
  2. No venting. This is the place to lift others up. We don’t put anyone down — be it other programs, industries, teachers or people. Ie “I’m so upset this web designer did this” or “All coaches should be certified”
  3. Be Generous. Give more than you ask. Share what you’re working on, but keep a larger emphasis on sharing support, wisdom, and encouragement. Think 3:1. Give 3X more support, insight, and encouragement than you ask for.
  4. Don’t Share Your Work or Services. All offerings of yours or someone else’s, including free and beta, belong on one of our three sharing threads. All posts shared from an outside source (FB page, YouTube, blog) will be removed.
  5. No massive “like parties.” Don’t ask people to “like” your FB page, follow your Instagram account or follow you on Twitter or LinkedIn. This also includes putting together social media “pods,” blog shares & watch parties.
  6. Be Ethical and Original. This is a safe place to share your work and get feedback, not a place to reuse or repurpose other member’s content.
  7. Respect Each Other’s Privacy. Always get permission to contact or direct message another member or add them to your newsletter list.
  8. Do Your Due Diligence. If you choose to work with another B-Schooler, make sure you get a clear, written service agreement in place.
  9. No asking for votes, likes or shares. Any post that asks someone to take an action outside of this page will be removed. Including asking folks to vote for you, like your page, share your work, or read an article.

This podcast is information, not legal advice specific to your situation.

Want to make sure your business is protected but working one-on-one with a lawyer just isn’t in the budget? Our customizable contract templates are a great, affordable way to get protection for yourself and your business without breaking the bank. Shop our selection of contract templates for online businesses and protect your business today! Visit www.awbfirm.com/contract-templates.

Avoid losing your FB ads account (Legal Road Map® Podcast S5E125)

If you rely on Facebook or Instagram ads to make sales in your business, losing your ads account is probably one of your biggest nightmares. A shut-down account could cripple your next launch and have a serious effect on your bottom line. 

I’m sharing juicy stories from online business owners who have dealt with this super frustrating situation, and, in several cases, what they were able to do to get their accounts reinstated.

The good news is, if you understand the rules and regulations for ads accounts, you can (in most cases) avoid having your account shut down.

In this episode, we’ll cover:

  • Steps you can take if you think your account has been flagged or shut down by mistake
  • Why your ad’s landing page is just as important as the content in your ad itself
  • Which kinds of keywords in your ads or other content will increase your chances of getting shut down
  • How a ‘final’ determination from Facebook isn’t always final

BONUS: By now, you now know you need a Privacy Policy on your website or landing page to make sure your ad is approved, but what other documents do you need to include? Sign up above to download our free website documents checklist to make sure your website or landing page isn’t missing anything that might cause your ad to be rejected. 

Resources:

Get a Privacy Policy (and other website documents) in the AWB Firm Contract Template store: www.awbfirm.com/contract-templates

FB Ads Policies: https://www.facebook.com/policies/ads/

FB Community standards: https://www.facebook.com/communitystandards/

This podcast is information, not legal advice specific to your situation.

Worried about the legal blindspots that may be lurking in your business? The AWB Firm can help! We start every VIP Day with a Legal Road Map® session, but you can schedule this session separate from a VIP Day too. One of our experienced attorneys will take a one-hour deep-dive into your business and provide you with a report of recommended steps personalized for your business. And you’ll be confident you’re not missing anything essential now, and you’ll learn what you might need to do later. For more info or to book your Legal Road Map® session, visit https://awbfirm.com/legal-road-map-session

DON’T run Facebook ads until you listen to this episode – Legal Road Map® Podcast S5E124

 

Facebook ads can seem like a mystery – it’s no wonder there are people who have made a whole career out of helping others set up ads that work.

Whether you’re a seasoned social media ad user, or you’re just starting to think about using them, you know ads can be a powerful tool to help move the needle when it comes to driving traffic, generating leads, and making sales.

But ads often get rejected… repeatedly. And for different reasons than you might think. So, what do you need to know before you run that ad so you can avoid any potential problems?

In this episode, we’ll cover:

  • How your ad’s copy or images may not be the reason it keeps getting rejected
  • The essential elements you need on the landing page your ad leads to
  • The potentially tricky business of using other people’s content in connection with your ad

BONUS: From today’s episode, you now know you need a Privacy Policy on your website or landing page, but what other documents to you need to include? Sign up above to download our free website documents checklist to make sure your website or landing page isn’t missing anything that might cause your ad to be rejected. 

Resources:

FB Ads Policies: https://www.facebook.com/policies/ads/

FB Community standards: https://www.facebook.com/communitystandards/

Get a Privacy Policy (and other website documents) in the AWB Firm Contract Template store: www.awbfirm.com/contract-templates

This podcast is information, not legal advice specific to your situation.

If you’re so in love with your course, product, or business name that you’re ready to say “I do”, it’s probably time to register your trademark. The AWB Firm can help! Clients love our seamless process and flat-fee pricing (i.e., no surprise bills for you!). If you’re ready to learn more or get started, visit www.awbfirm.com/trademark-copyright.

Scale Phase: Are you making expensive mistakes in your business? (Legal Road Map® Podcast S5E123)

 

If you’ve reached Scale Phase, your business has “made it”. You’re making six to seven figures and might even have your sights set on eight. Your team has grown to include mostly employees with a few independent contractors, but they’ve all grown to be dependent on your business’s success for their own.

More money, more problems indeed, which is why you’ll want to listen to this episode to see what legal pitfalls you need to keep an eye out for and how you can prevent them.

Even if you’re still in Launch Phase, this is a great episode to listen to so you know what lies ahead.

In this episode, we’ll cover:

  • Why different revenue streams can require different legal protections
  • The importance of sitting down to ‘issue spot’ with an attorney when you’re in Scale Phase
  • Why your business is likely to become a copycat magnet in Scale Phase
  • Why your corporate structure may no longer be enough to protect your business assets and what to do in addition to choosing the right corporate structure (hint: it’s time to get insurance!)
  • How critical it is to handle employment matters properly – not doing so can actually land you in jail!
  • Why it’s time to consider having an attorney on retainer in Scale Phase

BONUS: Scale Phase Entrepreneur Checklist — sign up above to learn about what can go wrong legally as you enter the Scale Phase of your business, and find out what simple actions you can take now to avoid costly problems later, in our Scale Phase Entrepreneur Checklist.  We’ll be releasing a brand-new legal checklist for each phase of your business building journey, free with every episode this month!

This podcast is information, not legal advice specific to your situation.

Have you poured your heart and soul into creating an online course? How upset would you be if one of your students copied some or all of your course content and tried to sell it as their own? Perhaps a more important question: how upset would you be with yourself if you didn’t have an agreement in place that expressly prohibits your students from doing something like this? Our Legal Road Map® to Protect Your Online Course contract template bundle can help you lock down your course content in the time it takes you to catch a few episodes of your latest Netflix binge. 

To buy your bundle and start protecting your online course today, visit www.onlinecourselegal.com/yes  

Success Phase: Are you making expensive mistakes in your business? (S5E122)

 

If you’re in the Success Phase of business – your business is stable, you’re making consistent revenue you and others depend on (from $50,000 to low six-figures) and you’ve built a team  – this episode is for you.

Learn some expensive mistakes you could be making in your business, whether you’re a done-for-you service provider, a coach, or a course creator. 

And even if you’re still in the earlier Launch Phase or Solopreneur Phase, or in a later phase of building your business, you’ll want to tune in to make sure you’ve taken care of your legal basics, or get an idea of potential problems that lie ahead.

In this episode, we’ll cover:

  • Why it’s important to distinguish between independent contractors doing ongoing work for your business and those who just handle a one-time project
  • How misclassifying a worker can be one of the most expensive mistakes you make
  • Why it’s absolutely essential to use a written agreement when you’re collaborating with another business or individual
  • The one trademark you need to register once you reach the Success Phase

BONUS: Success Phase Entrepreneur Checklist — head to www.awbfirm.com/podcast122 to learn about what can go wrong legally as you enter the Success Phase of your business, and simple actions you can take now to avoid costly problems later, in our Success Phase Entrepreneur Checklist.  We’ll be releasing a brand-new legal checklist for each phase of your business building journey, free with every episode this month!

Resources:

Previous episodes about working with contractors and employees the right way:

Legal Road Map® episode 91 – www.awbfirm.com/podcast91

Legal Road Map® episode 49 – www.awbfirm.com/podcast49

Legal Road Map® episode 37 – www.awbfirm.com/podcast37

Legal Road Map® podcast archives (all episodes) – www.awbfirm.com/podcast

This podcast is information, not legal advice specific to your situation.

Want to make sure your business is protected but working one-on-one with a lawyer just isn’t in the budget? Our customizable contract templates are a great, affordable way to get protection for yourself and your business without breaking the bank. Shop our selection of contract templates for online businesses and protect your business today! Visit www.awbfirm.com/contract-templates.

Solopreneur Phase: Are you making expensive mistakes in your business? (S5E121)


If you’re in the Solopreneur Phase of business – your business is no longer a baby, you’re making revenue you depend on (up to $50,000) and you’re still the one doing all the things  – this episode is for you.

Learn some expensive mistakes you could be making in your business, whether you’re a done-for-you service provider, a coach, or a course creator. 

And even if you may still be in Launch Phase, or in a later phase, you’ll want to tune in to make sure you’ve taken care of your legal basics, or get an idea of potential problems that lie ahead.

In this episode, we’ll cover:

  • Why the Solopreneur Phase is a really great time to take care of legal (even if it seems too early)
  • How your website might not be covered legally if you’re missing specific documents required by law
  • Why it’s so critical to protect your primary revenue stream at this stage
  • How to avoid common client problems, like: 
    • Non-payment
    • Scope creep
    • Refund requests
    • Ghosting in the middle of a project
    • Disputes about who owns the work product
    • Firing a nightmare client
    • Copycats
    • Flaking on payment plans, or 
    • Causing drama in your community or group

BONUS: Solopreneur Phase Entrepreneur Checklist — head to www.awbfirm.com/podcast121 to learn about what can go wrong legally as you enter the solopreneur phase of your business, and simple actions you can take now to avoid costly problems later, in our Solopreneur Phase Entrepreneur Checklist.  We’ll be releasing a brand-new legal checklist for each phase of your business building journey, free with every episode this month!

Resources:

Legal Road Map® Episode 81: www.awbfirm.com/podcast81

Contract templates: www.awbfirm.com/contract-templates

This podcast is information, not legal advice specific to your situation.

Worried about the legal blindspots that may be lurking in your business? The AWB Firm can help! We start every VIP Day with a Legal Road Map® session, but you can schedule this session separate from a VIP Day too. One of our experienced attorneys will take a one-hour deep-dive into your business and provide you with a report of recommended steps personalized for your business. And you’ll be confident you’re not missing anything essential now, and you’ll learn what you might need to do later. For more info or to book your Legal Road Map® session, visit https://awbfirm.com/legal-road-map-session

Are you making expensive mistakes in your business? Launch Phase – Legal Road Map® Podcast S5E120

If you’re starting or growing your business in 2020, my guess is you don’t know half of the things that can go wrong legally in your business. 

All season, we’re talking about dreaming + scheming, and the expensive legal pitfalls you’ll want to avoid in each stage of starting, building, and scaling your online business. 

If you’re in Launch Phase of business – maybe you still have a day job while you get started, or you’re full-time but still getting your business off the ground – this episode is for you.

(Even if you’re further along in business, you might find that you still need to button up some of the legal issues I discuss in this episode!)

In this episode, we’ll cover:

  • Why launch phase is the perfect time to create a strong foundation for your online business
  • If you need to form a corporate entity when you’re in launch phase
  • Why it’s important to check that no one’s using the name you want for your business before you get started
  • Why you probably don’t need to worry about registering your trademark in launch phase
  • If you need to have a contract for any collaborations when you’re just getting started
  • Why it’s essential to make sure you keep your business and personal expenses separate
  • Why using other people’s intellectual property (i.e., images, music, etc.) is one thing you absolutely want to avoid when you’re just getting started
  • What is perhaps the most important thing to remember in launch phase

BONUS: Launch Phase Entrepreneur Checklist — head to www.awbfirm.com/podcast120 to learn about what can go wrong legally as you launch your business, and simple actions you can take now to avoid costly problems later, in our Launch Phase Entrepreneur Checklist.  We’ll be releasing a brand-new legal checklist for each phase of your business building journey, free with every episode this month!

Resources:

Legal Road Map® episode: LLC vs. corporation for your online business www.awbfirm.com/podcast108

Legal Road Map® episode: Making partnerships and collaborations successful  www.awbfirm.com/podcast35

This podcast is information, not legal advice specific to your situation.

If you’re so in love with your course, product, or business name that you’re ready to say “I do”, it’s probably time to register your trademark. The AWB Firm can help! Clients love our seamless process and flat-fee pricing (i.e., no surprise bills for you!). If you’re ready to learn more or get started, visit www.awbfirm.com/trademark-copyright.