fbpx

Category Archives for Season Three

Tara Gentile McMullin on the licensing certification program path (S3E79)



Tara (Gentile) McMullin, author and the founder of the What Works Network, formerly CoCommercial, joins us this week to share how she pivoted her business model to help turn small business owners into tomorrow’s economic powerhouses.

Listen and learn:

  • The less common motivation behind registering your trademark
  • Why consulting your ideal customer can help you fine-tune your perfect product
  • How a licensing program can broaden your reach
  • How understanding the difference between an independent contractor and an employee can help make the hiring leap less scary

KEY TAKEAWAY: When you “don’t know what you don’t know”, legal can seem intimidating. But sometimes doing your due diligence and tackling something scary like legal can open doors to help you grow your business more effectively.

Sign up below to get a free 5 Minute Intellectual Property Audit to learn how you can make more money from the copyrights and trademarks in your business (plus be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.

 

Boss Mom Dana Malstaff on brand protection as a business strategy (S3E77)


Original Boss Mom®, Dana Malstaff, shares how protecting her brand was not only an early, key business strategy but also now provides her with peace of mind to reach her big goals.

Listen and learn:

  • How a registered trademark protects the meaning behind your business, not just its name
  • How DIY’ing legal isn’t always a good idea
  • The pros and cons of DIY’ing legal for your business, and when it’s time to level up and hire a lawyer
  • Why having the right professionals on your team can make all the difference

KEY TAKEAWAY: Working with a lawyer doesn’t have to be an intimidating one-way street. Having the right legal support on your team can keep you from needlessly spending on non-strategized legal work.

Sign up below to get a free 5 Minute Intellectual Property Audit to learn how you can make more money from the copyrights and trademarks in your business (plus be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.

Kendrick Shope on why you’re working too hard to not have the right legal protections in place (S3E76)

Kendrick Shope, best known for Sales School and Authentic Selling, got really honest with me in this week’s case study interview.  She talks about when she knew it was time to hire a lawyer to create a custom contract for her online sales coaching business, and how her lawyer was able to talk her off a cliff during a difficult customer situation.  

Case Study Highlights:

  • How the universe responds when you take your business seriously and set things up the right way
  • How she knew it was time to work with a lawyer on a contract, but really appreciated Having a lawyer on her side later during a difficult customer situation
  • Why you don’t want to be on the wrong side of not having the right protection for your business — you’re working too hard, spending too much time away from your family to lose it
  • Why it’s been important to work with professionals who understand online business
  • The education process of figuring out the legal protections you need for your business
  • Why she does not DIY legal for her fast-growing business

KEY TAKEAWAY: Having a trusted legal advisor on your team will help you figure out what to do and get through situations that aren’t so fun.  

Kendrick Shope is the creator of Authentic Selling® and expert who empowers women to make millions without sacrificing their integrity. Kendrick also hosts her own radio and podcast show host, is in development with 2 Market Media on her own reality show and is finalizing a deal on her first book, “Sell Like A Woman.” Today, Kendrick runs an online Sales School where she teaches women how to create massive success using Authentic Selling®.

Sign up below to get a free 5 Minute Intellectual Property Audit to learn how you can make more money from the copyrights and trademarks in your business (plus be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.

When MUST you register a trademark (S3E75)


When should you run (not walk) to submit your trademark registration application?  There are definitely times when waiting to register a trademark is a huge mistake.

In this week’s episode you’ll learn:

  • How the level of investment behind your business or product can determine whether a registered trademark is a necessity
  • How long it takes to receive a trademark registration certificate from the USPTO
  • The advantages of “intent to use” applications in US trademark law
  • When you can use the ® and TM symbols
  • How a registered trademark can make your licensing or certification program more valuable to your licensees
  • Why a registered trademark can make your business more attractive to potential buyers
  • When a registered trademark in the US can help you obtain a foreign trademark if you plan to sell products or services internationally

Key takeaway: If your business is up-leveling in a major way, a trademark registration becomes a necessity, not a nice-to-have. Since the registration process is not quick, working with a trusted legal advisor who specializes in trademark law can help you plan ahead.

Visit https://awbfirm.com/vimeo-video/podcast75/ for part one of the video version of this podcast episode.

While you’re here, sign up below for a free 5 Minute Intellectual Property Audit worksheet. You’ll learn how you can make more money from the copyrights and trademarks in your business (you can also sign up there to be the first to know when new episodes are live and receive other legal updates and special offers from the AWB Firm).

This is the final episode of Season 3. Don’t worry, Season 4 will launch on April 1, 2019 with loads of valuable information for online course creators and new interviews with top online course business owners. In the meantime, we’ll be releasing  interviews from the archives you may have missed the first time around. Stay tuned!

Resources

Legal Road Map® episode 68: www.awbfirm.com/podcast68

Legal Road Map ® episode 71: www.awbfirm.com/podcast71

Legal Road Map ® episode 31: www.awbfirm.com/podcast31

Legal Road Map ® episode 32: www.awbfirm.com/podcast32

Legal Road Map ® episode 33: www.awbfirm.com/podcast33

This podcast is information, not legal advice specific to your situation.

Someone registered my TM – what can I do (S3E74)


Finding out someone else has registered a trademark you’re using in your business can really sting. But so long as you started using it first, not all is lost.

In this week’s episode you’ll learn:

  • What winning the race means when it comes to trademarks and defending your rights
  • What the “opposition period” is and why it is crucial to monitor the USPTO Gazette if you’re relying on common law trademark rights
  • How a cease and desist letter may stop a similar trademark application in its tracks
  • When the USPTO will actually deny a trademark application for a similar trademark without you lifting a finger
  • How challenging a trademark that’s the same as or similar to yours after a certificate has been granted can be more difficult, but not impossible
  • Why, in order to defend your trademark rights, you have to actually be using your trademark

Key takeaway: Challenging an application for a trademark that’s the same or similar as yours is not an area of legal you want to DIY. Consulting with a trusted legal advisor who specializes in trademark law is the best way to defend your trademark rights and prevent brand or product confusion.

Sign up below to get a free 5 Minute Intellectual Property Audit worksheet.  You’ll learn how you can make more money from the copyrights and trademarks in your business (you can also sign up there to be the first to know when new episodes are live and receive other legal updates and special offers from the AWB Firm).

Next week is the final episode of Season 3 of the Legal Road Map®  podcast, all about when you must  register a trademark.

I’m so excited to bring Season 4 to you – it’s all about legal for course creators – so be sure to stay tuned!

Additional Resources:

Get your ALL ACCESS PASS for the Online Course Success Summit, classes will be live Feb. 11-22: http://awbfirm.com/ocss/

USPTO Official Gazette, published weekly: https://www.uspto.gov/learning-and-resources/official-gazette/trademark-official-gazette-tmog

This podcast is information, not legal advice specific to your situation.

#trademarks – Can you own a hashtag TM? (S3E73)


Hashtags are everywhere these days. It may seem appealing to register one that you use in your business as a trademark, but is it even possible?

In this week’s episode you’ll learn:

  1. How to figure out if you’re really using a hashtag as a trademark
  2. Why using your hashtag outside of social media may help you protect it as a trademark
  3. The downsides to registering your trademark with a hashtag instead of just the words
  4. Why a registered trademark hashtag is really difficult to enforce

Key takeaway: It takes some special circumstances to make the time and effort needed to register a hashtag as a trademark worth it. Consulting with a trusted legal advisor ahead of time can help you determine if you’re ready to take on the task or not.

Visit www.awbfirm.com/podcast73 for a transcript and show notes, and sign up to get a free 5 Minute Intellectual Property Audit worksheet.  You’ll learn how you can make more money from the copyrights and trademarks in your business (you can also sign up there to be the first to know when new episodes are live and receive other legal updates and special offers from the AWB Firm).

Resources:

Get your free ticket NOW for the Online Course Success Summit, classes will be live Feb. 11-22: http://awbfirm.com/ocss/

This podcast is information, not legal advice specific to your situation.

Common law + state trademarks (S3E72)


Did you know that a federally registered trademark isn’t the only form of trademark protection available?  There are actually three levels of protection in the U.S. trademark system — common law, state law registration, and federal (USPTO) registration.

While common law or state trademarks may work for some businesses, there are some significant downsides to each.

In this week’s episode you’ll learn:

  1. What a common law trademark is, and the limited rights this type of trademark provides
  2. The drawbacks to relying solely on a common law trademark
  3. Which types of trademark you can use the ® and ™symbols
  4. The benefits to filing a federal trademark registration
  5. The protections provided by a state trademark registration
  6. The downsides of relying solely on a state trademark registration

Key takeaway:  There are a few different levels of trademark protection offered on the state and federal level, as well on a common law basis. Which one is best for your business depends on multiple factors. It’s a good idea to consult with a trusted legal advisor to make sure you’re protected in the right ways and places for your business.

Visit www.awbfirm.com/podcast for a transcript and show notes, and sign up to get a free 5 Minute Intellectual Property Audit worksheet.  You’ll learn how you can make more money from the copyrights and trademarks in your business (you can also sign up there to be the first to know when new episodes are live and receive other legal updates and special offers from the AWB Firm).

Resources

Get your free ticket NOW for the Online Course Success Summit: http://awbfirm.com/ocss/

This podcast is information, not legal advice specific to your situation.

What is a trademark search and do I need one (S3E71)


Registering a trademark is a lengthy, multi-step process, and it can be tempting to skip the first step of running a trademark search before filing that registration application. But I’m sharing all the reasons why skipping the search is a bad idea.

In this episode you’ll learn:

  • What a trademark clearance search is and why you should do one every time you choose a name for a new business, product, or service
  • How you may be able to DIY your clearance search
  • When you still may be able to use a business or product name even if it’s already being used by someone else
  • How a knockout search helps determine what (if any) risks you may face if you apply to register your trademark with the USPTO
  • Why it’s so important to look at trademarks used for products and services that you don’t sell, but are related to what you sell, in a knockout search
  • What a search will tell you about how strong your trademark is, and how hard it will be to defend it if you do receive a trademark registration certificate

Key takeaway: Whether you start the trademark search process on your own, or work with a lawyer from the very beginning, one thing is for sure: failing to spend a little time and/or money on a trademark search early can be costly down the road.

Visit www.awbfirm.com/podcast for a transcript and show notes, and sign up to get a free 5 Minute Intellectual Property Audit worksheet.  You’ll learn how you can make more money from the copyrights and trademarks in your business (you can also sign up there to be the first to know when new episodes are live and receive other legal updates and special offers from the AWB Firm).

This podcast is information, not legal advice specific to your situation.

HOW to choose a good trademark (S3E70)


Some trademarks are stronger than others. But unfortunately, for a lot of business owners, they only find out their trademark isn’t strong when they’re denied when they try to register it with the USPTO.

So, what makes a good trademark?

In this episode you’ll learn:

  • Who trademark law is really protecting
  • The four different types of word trademarks, and the pros and cons of each
  • Why sometimes you can use your last name as a trademark, and sometimes you can’t
  • The litmus test for understanding what in your business is or isn’t actually a trademark

Key takeaway: Choosing a strong trademark doesn’t have to be difficult. But to avoid heartache down the road, choosing the right name for your business and products early on is always best practice.

Visit www.awbfirm.com/podcast for a transcript and show notes, and sign up to get a free 5 Minute Intellectual Property Audit worksheet.  You’ll learn how you can make more money from the copyrights and trademarks in your business (you can also sign up there to be the first to know when new episodes are live and receive other legal updates and special offers from the AWB Firm).

This podcast is information, not legal advice specific to your situation.

WHEN should I register my trademark (S3E69)


Your business is established and thriving. Or maybe you haven’t even earned your first dollar yet. So, WHEN is the right time to register your trademark?

In this episode you’ll learn:

  • The downsides to waiting to register a trademark
  • Why you may want to register a trademark for your product before you start selling
  • The ONE question to ask yourself to determine if you’re ready to register your trademark
  • How often you should take inventory of your business’s IP to evaluate what trademarks you have, and whether it’s time to register
  • Why failing to defend your trademark rights could result in your losing them

Key takeaway: Deciding on the right time to register your trademark depends on a lot of different factors in your business. But asking yourself the right questions will help you determine when you should register.

Visit www.awbfirm.com/podcast for a transcript and show notes, and sign up to get a free 5 Minute Intellectual Property Audit worksheet.  You’ll learn how you can make more money from the copyrights and trademarks in your business (you can also sign up there to be the first to know when new episodes are live and receive other legal updates and special offers from the AWB Firm).

This podcast is information, not legal advice specific to your situation.

Why should I register a trademark anyway (S3E68)


We talk a lot about trademarks on the podcast, but you may still be wondering why you would ever need to register a trademark in your business.

While it may seem like a hassle, registering a trademark is one of the most valuable protections you can put in place in your business.

In this episode I cover:

  • The types of things that can be protected by a trademark
  • How a trademark can set you up for success if you ever decide to expand into other states
  • How a registered trademark can save you time and hassle if you ever have to file a lawsuit around your trademark
  • The advantage to registering your trademark if you do business abroad
  • How a trademark can help prevent counterfeiting
  • The value a registered trademark can add to your business if you ever look to sell or take on investment
  • How registering your trademark shows competitors you mean business

Key takeaway: If you’re committed to protecting your business for the long haul, a trademark registration should be on your list for 2019.

Additional resources:

Legal Road Map® episode 5: www.awbfirm.com/podcast5

Legal Road Map® episode 6: www.awbfirm.com/podcast6

5-minute IP audit: www.awbfirm.com/podcast

Sign up below to get a free 5 Minute Intellectual Property Audit worksheet.  You’ll learn how you can make more money from the copyrights and trademarks in your business (you can also sign up there to be the first to know when new episodes are live and receive other legal updates and special offers from the AWB Firm).

Legal planning for 2019 – Copyrights (S3E67)


You’ve probably heard you automatically have copyright protection under US law.  But did you know you must register early in order to be able to fully enforce those protections?

Sounds tricky, right?  It doesn’t have to be!

Listen to this week’s episode where I walk you through a copyright audit for your business:

In this week’s episode I walk you through planning for 2019 with a copyright audit for your business:

  • The main difference between copyrights and trademarks and where they may overlap
  • What can (and can’t) be protected by copyright in your business
  • Who owns the copyrights if an employee or contractor creates photos, graphics, videos, copy, or other content for you
  • How your contracts can protect your copyrights when you’re working with independent contractors
  • The one thing you MUST do in order to take advantage of the rights afforded under copyright law
  • The huge financial benefits to registering your copyrights with the U.S. Copyright Office early, before your work is copied

Key takeaway: The key with copyrights is to start thinking about them early on. The sooner you begin locking down your copyrights by registering them, the more your business will be able to shut down copycats.

Additional resources:

5-Minute IP Audit worksheet: www.awbfirm.com/podcast

Contract template store: www.awbfirm.com/contract-templates

Legal planning for 2019 – Trademarks (S3E66)


The AWB Firm gets more questions on trademarks than anything else. Trademarks are not only a smart investment to make sure everything you’ve worked so hard to create (your brand) is protected, but they can also be used as a tool to create additional revenue streams. Learn what you should trademark and how to plan for it in 2019.

In this week’s episode I cover:

  • The types of things in your business that can be protected by trademark (and those that can’t)
  • Reasons you should consider trademarks for your business
  • Great resources + tips for preliminary, DIY trademark searches
  • An advanced strategy to broaden your reach in 2019

Key takeaway: Even if you’re not ready just yet, taking a few simple steps now can help you prepare to take advantage of trademark protections in your business in 2019.

Additional resources:

5-Minute IP Audit worksheet: www.awbfirm.com/podcast

USPTO Trademark Search: https://www.uspto.gov/trademarks-application-process/search-trademark-database

Alternate trademark checker: www.namechekr.com

Legal Road Map® Facebook group: https://www.facebook.com/groups/legalroadmap/

Sign up below to get a free 5 Minute Intellectual Property Audit. You’ll learn how you can make more money from the copyrights and trademarks in your business (you can also sign up there to be the first to know when new episodes are live and receive other legal updates and special offers from the AWB Firm).

This podcast is information, not legal advice specific to your situation.

Legal planning for 2019 – Foundations for your business (S3E65)


Working with a lawyer usually isn’t at the top of people’s priority list for their business. But now is a great time to start thinking ahead about the legal needs your business might have in the coming year.

You can start getting your business ready for 2019 now by:

  • Performing a quick audit and updating your contracts if needed (including those on your website!)
  • Taking inventory of the content you’ve created over the past year to see what you might need to protect with a trademark
  • Adding a budget line item for legal
  • Getting a lawyer’s eyes on your business to see any legal blindspots
  • Considering if you’re ready to have a lawyer on your team long-term through an ongoing retainer arrangement

Key takeaway: Being proactive about legal in your business now can help set the firm foundations to prepare it to really take off in 2019.

Additional resources:

5-Minute IP Audit worksheet: www.awbfirm.com/podcast

Legal Road Map® checklist: www.awbfirm.com/checklist

Legal Road Map® session: www.awbfirm.com/legal-road-map-session

Sign up below to get a free 5 Minute Intellectual Property Audit. You’ll learn how you can make more money from the copyrights and trademarks in your business (you can also sign up there to be the first to know when new episodes are live and receive other legal updates and special offers from the AWB Firm).

This podcast is information, not legal advice specific to your situation.

Contracts – Part 3 – Protect your revenue grow your team (S3E64)


Growing a business to the point where it’s producing steady revenue is a milestone accomplishment for any business owner. But what are you doing to protect your revenue stream(s)? And when the time comes to grow your team, how are you making sure that the very things that make your business successful are protected?

In this week’s episode I cover the contracts you need in your business to protect revenue and grow your team:

  • The basics to include in a client services contract
  • Why you need to spell out who will own any intellectual property in your contracts
  • Special contract considerations for event planners and for coaches
  • When you need to have contracts in place if you sell a physical product
  • The contracts you need if you do live events, especially if you work with sponsorship
  • Important contract terms for affiliate or referral programs
  • Why you may not want to use Paypal for affiliate payout
  • Which contract to use with your employees to protect your trade secrets
  • Why it’s not a good idea to use both your independent contractor’s and your contract (just pick one to sign)

Key takeaway: Hard work pays off for a lot of business owners, but if you’re not using contracts to protect your business, it could all be for nothing.

Additional resources:

Contract template store: www.awbfirm.com/contract-templates

Legal Road Map® podcast episode 12 – www.awbfirm.com/podcast12

Legal Road Map® podcast episode 37 – www.awbfirm.com/podcast37

Legal Road Map® podcast episode 49 – www.awbfirm.com/podcast49

Legal Road Map® podcast episode 50 – www.awbfirm.com/podcast50

Legal Road Map® podcast episode 51 – www.awbfirm.com/podcast51

Sign up below to get a free 5 Minute Intellectual Property Audit. You’ll learn how you can make more money from the copyrights and trademarks in your business (you can also sign up there to be the first to know when new episodes are live and receive other legal updates and special offers from the AWB Firm).

If you’ve realized you’re missing a key contract for your business, visit http://awbfirm.com/contract-templates/ to learn more about our customizable contract templates, and sign up for a free worksheet to help you write your own contracts.

This podcast is information, not legal advice specific to your situation.

Contracts – Part 2 – What every online business needs (S3E63)


Most businesses these days have a website. With all the online platforms available, it’s easier than ever to DIY this business essential. But one area of your website that you definitely don’t want to DIY is contracts: privacy policy, terms and conditions, disclosures, disclaimers, and more.

In this week’s episode I talk about the contracts you need for your website:

  • The one contract every website needs (even though no one will ever read it!)
  • Why just linking to your privacy policy in the footer of your website might not be enough under the EU’s new GDPR laws
  • The best practice contract you should have on your website even though it’s not required
  • How terms & conditions on your website can help if you have to go after a copycat
  • Which industries need to worry the most about including a disclaimer on their website
  • The determining factors for disclosing if you’re being compensated for promoting a product or service

Key takeaway: It can be super simple to set up a website these days. But without the proper contracts in place, your website could create legal problems down the road.

Additional resources:

Legal documents, notices, and disclaimers you must post on your website and what to include (episode 3 downloadable): https://www.awbfirm.com/podcast3

Contract templates: https://awbfirm.com/contract-templates/

Sign up below to get a free 5 Minute Intellectual Property Audit. You’ll learn how you can make more money from the copyrights and trademarks in your business (you can also sign up there to be the first to know when new episodes are live and receive other legal updates and special offers from the AWB Firm).

This podcast is information, not legal advice specific to your situation.

The most important protection for your business – Contracts – Part 1 (S3E62)


It can be easy to get caught up in the flashier parts of your business,  like selling a course or putting together an affiliate program, but if you don’t protect your business with contracts, you could lose everything you’ve worked for.

This week’s episode starts my month-long focus on this business essential, covering important items like:

  • A few business scenarios in which you might need a contract (some of these might surprise you!)
  • How a solid contract works wonders for your professional image
  • Why signing a contract is really an act of trust – not the opposite!
  • The five most important things to consider for your contracts
  • A clever tip to get a (mostly) custom contract for your business even if you don’t have a big legal budget
  • The one type of contract that all businesses with a website need
  • Why podcast hosts need contracts

Key takeaway: No matter what type of business you run, in order to protect it, you need to be using solid contracts. Protecting everything you’ve worked for now with a contract can prevent devastating consequences down the road.

If you’ve realized you’re missing a key contract for your business, visit http://awbfirm.com/contract-templates/ to learn more about our customizable contract templates, and sign up for a free worksheet to help you write your own contracts.

Sign up below to get a free 5 Minute Intellectual Property Audit. You’ll learn how you can make more money from the copyrights and trademarks in your business (you can also sign up there to be the first to know when new episodes are live and receive other legal updates and special offers from the AWB Firm).

This podcast is information, not legal advice specific to your situation.

Selling your business – Succession planning for a successful sale (S3E61)


It’s easy to want to check out when you’re ready to sell your business, but making sure you have a team in place to help with a smooth transition is an essential part of the sale process.

In this episode I talk about important questions to ask and preparing your team for the sale of your business:

  • Important things to consider when thinking about who will run the business after you sell
  • Terms to have in writing if you plan to stay on after the sale to help with the transition
  • Why you might be required to sign a non-compete agreement
  • Making sure your trade secrets are protected by nondisclosure agreements
  • The right time to let your key employees know about the sale of your business
  • Making sure your employees and independent contractors are appropriately qualified before you sell
  • What you need to know about your independent contractor contracts before you sell

Key takeaway: Making a break from your business can be a stressful process, but with the right people and protections in place, you can confidently move on to the next adventure.

Additional resources:

Contract templates: https://awbfirm.com/contract-templates/

Episode 12: https://www.awbfirm.com/podcast12

Episode 37: https://www.awbfirm.com/podcast37

This podcast is information, not legal advice specific to your situation.

Selling your business – Whats your business worth – Business valuation with Shannon Farr (S3E60)


If you’re a business owner, it’s easy to get caught up in the month-to-month or year-end numbers. But when it comes to putting a price tag on it, how are you supposed to figure out what your business is worth?

I’m joined by Shannon Farr, CPA of Scenic City Consulting, who’s an expert in all things business valuation.

Shannon and I talked about the three standard business valuation approaches and more:

  • How to figure out your business’s value if it owns a lot of intangible assets (like copyrights, trademarks, and trade secrets)
  • Why you might need to do your own due diligence inside your business before the valuation process
  • Why the Income approach is the most popular way to calculate a business’s value
  • What you need to do now if you may be looking to sell or take an investor in your business in the future
  • Why it’s difficult to compare your small business to other similar businesses in the market
  • Important things to discuss with your CPA if you’re preparing to sell your business
  • How getting an independent valuation is kind of like an appraisal for your business
  • Why you shouldn’t be afraid of business valuation as a small business owner

Key takeaway: Business valuation might seem like an avoidable expense, especially if you’re a small business. But placing the right value on everything you’ve worked to build can help you make sure your exit from the business is a positive one, so you don’t leave money on the table.

Visit www.awbfirm.com/podcast60 for a transcript and show notes, and sign up to get a free 5 Minute Intellectual Property Audit.  You’ll learn how you can make more money from the copyrights and trademarks in your business (you can also sign up there to be the first to know when new episodes are live and receive other legal updates and special offers from the AWB Firm).

Additional resources:

Shannon’s company Scenic City Consulting: www.sceniccityconsulting.com

Heather Pranitis, Number Nerd Bookkeeping Solutions: www.numbernerdbookkeepingsolutions.com

This podcast is information, not legal advice specific to your situation.

Selling your business – What are you really selling (S3E59)


Are you thinking about selling or taking an investor for your business?

While we hope if you’re thinking about selling, it’s so that you can retire to the Maldives, whether for good or bad reasons, selling a business can be a stressful process. But a little planning and preparation now can make for smooth sailing when the moment to sell (or invite investment) arrives.

In this episode we cover the three main types of transactions and considerations for each:

  • What are the assets and liabilities in your business?
  • An asset sale – and why this can be more complicated than other types of transactions
  • A stock or membership sale – and possible pitfalls
  • A merger – and why getting a CPA or tax expert involved early is crucial when considering a merger
  • Why it’s important to understand what your business actually owns before you start negotiating a transaction or investment (and a free resource to help with this!)

Key takeaway: There are many ways to structure a sale or investment transaction. Figuring out what assets and liabilities your business owns with a trusted legal and financial advisor can help you make sure you’re not leaving anything on the table.

Sign up below to get a free 5 Minute Intellectual Property Audit.  You’ll learn how you can make more money from the copyrights and trademarks in your business (you can also sign up there to be the first to know when new episodes are live and receive other legal updates and special offers from the AWB Firm).

Additional resources:

5 minute IP audit: www.awbfirm.com/podcast

This podcast is information, not legal advice specific to your situation.