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Category Archives for Season Two

Stacy Tuschl on building empires with legal help (LRM S2E20)


Stacy Tuschl of She’s Building Her Empire talks about the benefits of working with a lawyer vs. an online platform when it comes to copyrights and trademarks.

Listen and learn:

  • Why putting things out there before they’re (or you’re) ready can be the best way to go
  • Why not working with a lawyer on your trademark can leave your brand open to copycats
  • The importance of knowing the difference between an independent contractor and an employee, as they relate to your business
  • How the right pricing attracts the kind of clients you want to work with
  • How valuable it is to have a lawyer on your team who knows your business

KEY TAKEAWAY: If you’re ready to reach your big goals or build your empire, the best place to start is on a firm legal foundation.

Sign up below to get a free 5 Minute Intellectual Property Audit to learn how you can make more money from the copyrights and trademarks in your business (plus be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.

Does your business need to protect its intellectual property? (LRM S2E19)


Is your business the type that needs to worry about intellectual property rights?  This week I talk about why your business may or may not need to protect its copyrights and trademarks.

Listen and learn:

  • Which types of business are more likely to need intellectual property protection
  • The difference between copyrights and trademarks
  • Who needs to register a trademark or copyright
  • The issues your business may face if your brand is built on your own name
  • The benefits of registering with the U.S. Copyright Office or U.S. Patent and Trademark Office

KEY TAKEAWAY: Not every business needs to invest in intellectual property protections. For businesses that make their money from their brand, their creativity, or their content, you must make smart decisions early in your business to have strong intellectual property rights that are properly protected for the long haul.

Sign up below to get a free 5 Minute Intellectual Property Audit to learn how you can make more money from the copyrights and trademarks in your business (plus be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.

Katie Hunt on protecting work product when working with independent contractors (LRM S2E18)


In this week’s episode Katie Hunt of Tradeshow Bootcamp shares how she transitioned from side hustle to flourishing business, and how she knew it was time to level-up and start building a team.

Listen and learn:

  • How keeping your day job can actually help you grow your business
  • Why hiring a team can save you money in the long run
  • Why registering a trademark may not be the best first step for your business
  • Why copycats don’t mean the end of your program or business
  • Why contracts are essential when working with independent contractors

KEY TAKEAWAY:  Working with a trusted legal advisor from the start of your business can save you a lot of headaches down the road.

Sign up below to get a free 5 Minute Intellectual Property Audit to learn how you can make more money from the copyrights and trademarks in your business (plus be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.

What’s the first legal project you should work on with a lawyer? (LRM S2E17)


If you’ve never worked with a lawyer, where do you even begin? I usually suggest a custom contract to protect your main revenue stream: client services, group programs, digital products or online courses, event attendee, or wholesale terms.

Listen and learn:

  • When it’s time to uplevel the contracts you cobbled together yourself or created from a template
  • Why contracts are so important to your business
  • What could happen if your business isn’t using a solid contract for the main revenue stream
  • What kinds of contracts your business may need  

KEY TAKEAWAY:  Every business needs solid contracts.  As your business grows, the stakes are higher, and contracts custom-tailored to protect your business’s main revenue stream, by a lawyer who understands your business, is a must-have.

Sign up below to get a free 5 Minute Intellectual Property Audit to learn how you can make more money from the copyrights and trademarks in your business (plus be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.

Kendrick Shope on why you’re working too hard to not have the right legal protections for your online business (LRM S2E16)


Kendrick Shope, best known for Sales School and Authentic Selling, got really honest with me in this week’s case study interview.  She talks about when she knew it was time to hire a lawyer to create a custom contract for her online sales coaching business, and how her lawyer was able to talk her off a cliff during a difficult customer situation.  

Case Study Highlights:

  • how the universe responds when you take your business seriously and set things up the right way
  • how she knew it was time to work with a lawyer on a contract, but really appreciated having a lawyer on her side later during a difficult customer situation
  • why you don’t want to be on the wrong side of not having the right protection for your business — you’re working too hard, spending too much time away from your family to lose it
  • why it’s been important to work with professionals who understand online business
  • the education process of figuring out the legal protections you need for your business
  • why she does not DIY legal for her fast-growing business

KEY TAKEAWAY: Having a trusted legal advisor on your team will help you figure out what to do and get through situations that aren’t so fun.  

Kendrick Shope is the creator of Authentic Selling® and expert who empowers women to make millions without sacrificing their integrity. Kendrick also hosts her own radio and podcast show host, is in development with 2 Market Media on her own reality show and is finalizing a deal on her first book, “Sell Like A Woman.” Today, Kendrick runs an online Sales School where she teaches women how to create massive success using Authentic Selling®.

Sign up below to get a free 5 Minute Intellectual Property Audit to learn how you can make more money from the copyrights and trademarks in your business (plus be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.  

Want to save money on legal, and earn more money in your business? Here’s how (LRM S2E15)


How can you save money with legal protections for your business?

Listen and learn:

  • Why outsourcing legal is critical when you are in the Integration Phase of building your business
  • How outsourcing your legal needs will save you time that you can spend on more profitable activities
  • How a legal expert will save you money by prioritizing the correct legal protections for your business
  • How working with the right lawyer for your industry and legal issue, not a generalist, will save you money by being more efficient and doing things the right way the first time
  • How you may get better deals because people treat you differently when you have a lawyer on your team
  • What costly mistakes you can avoid by working with an experienced lawyer

KEY TAKEAWAY: Working with an experienced lawyer who understands your industry will save your business money in the short-term and long-term, help you earn more money by allowing you to focus on your zone of genius, and can result in better deals for your business.  

Sign up below to get a free 5 Minute Intellectual Property Audit to learn how you can make more money from the copyrights and trademarks in your business (plus be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.  

 

REINA POMEROY on building her coaching business with a legal confidante (LRM S2E14)


Working with a lawyer has helped Life + Biz Success Coach® Reina Pomeroy feel secure, and make sure she’s focusing on the right legal priorities, as she’s building a fast-growing and successful business.  

Case Study Highlights:

  • How Reina transitioned from a prior business in the wedding industry and decided to become a life and business coach
  • How Reina + Co’s offerings and services have changed since she’s been in business, and how she made those decisions
  • When Reina knew it was time to work with a lawyer, and what they tackled as their first project
  • How working with an attorney on a long-term, retainer basis on her team has helped Reina feel secure in her business
  • Why it was important to have a lawyer help her make decisions about prioritizing what to protect legally in her business

KEY TAKEAWAY: Figuring out what the real legal priorities are in your business is key to making sure you don’t waste your money on things that aren’t actually important right now.

Reina Pomeroy is the Owner and Founder of Reina + Co, the Life + Biz Success Coaching® Practice for creatives who are right brained and heart-centered. She helps clients stop spinning their wheels and take action on what’s most important. She’s a Certified Professional Co-Active Coach with over 1,500 hours of coaching under her belt. Reina also co-hosts the Creative Empire Podcast where she interviews leaders in the creative industry. She’s based in Washington DC but her clients and creative entrepreneur community live all over the globe. You can find Reina’s work featured on Entrepreneur on Fire, Entrepreneur.com, Brit + Co, The Huffington Post, Honeybook, The Rising Tide Society and Best Friends for Frosting. She also travels around the country speaking and educating creative entrepreneurs.

Sign up below to get a free 10 Step Legal Road Map® Checklist to build a strong legal foundation for your business (plus be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.  

What does your business need legally as it grows? (LRM S2E13)


We’re back with Season 2!  This season will teach you about the legal steps you need to take to be sure you reach your goals as you grow a profitable, sustainable business.  

We’re featuring case studies with high-achieving and ambitious entrepreneurs, talking about how they’ve built their businesses, and the legal lessons they’ve learned along the way:

  • Reina Pomeroy – Episode 14, live now
  • Kathleen Shannon and Emily Thompson of Being Boss
  • Shawn Fink of Abundant Mama
  • Dana Malstaff of Boss Mom
  • Kendrick Shope of Authentic Selling
  • Katie Hunt of Trade Show Boot Camp
  • Stacy Tuschl of She’s Building her Empire
  • Mary Beth Storjohann of Workable Wealth
  • Corinne Crabtree – PNPTribe
  • Jenny Shih – Success on your terms
  • Few more surprises in the works

In today’s episode, I’m talking about three phases of growing a profitable, sustainable business, and how the legal issues are different in each of these phases.  I’m also going to give you a sneak peek of what’s to come in Season 2.

KEY TAKEAWAY: When you’re in the integration phase, you have built a business you don’t want to lose, so it’s time to level-up, and start taking care of legal issues.  Building a strong legal foundation will make sure you reach your big goals, and never have to work for anyone else again.   

Sign up below to get a free 10 Step Legal Road Map® Checklist to build a strong legal foundation for your business (plus be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.