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Category Archives for Online Courses

Legal for course creators: choosing a name for your course (S4E104)


 

Watch the video version of this podcast episode: awbfirm.com/vimeo-video/podcast104

Learn what makes a strong trademark, how-to DIY your trademark search, and what to steer clear of when choosing a name for your digital course.

In this episode we’ll cover:

  • The different types of trademarks and the pros and cons of each
  • What a suggestive trademark is and why it may be the best route to go when choosing your course name
  • What a descriptive trademark is and why it’s the most difficult to register
  • What’s required to register your own name as a trademark
  • Ways you can DIY your trademark search

Key takeaway: A legal checkup before you run FB ads can mean the difference between a super successful campaign and throwing money down the drain.

BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include: www.awbfirm.com/5terms 

Resources

FREE Naming Guide: scroll down for opportunity to download

Episode 45 of the Legal Road Map® podcast – How to DIY Your Trademark Search: www.awbfirm.com/podcast45

USPTO search: https://www.uspto.gov/trademarks-application-process/search-trademark-database

Namechekr: https://www.namecheckr.com/

Have you poured your heart and soul into creating an online course? How upset would you be if one of your students copied some or all of your course content and tried to sell it as their own? Perhaps a more important question: how upset would you be with yourself if you didn’t have an agreement in place that expressly prohibits your students from doing something like this? Our Legal Road Map® to Protect Your Online Course contract template bundle can help you lock down your course content in the time it takes you to catch a few episodes of your latest Netflix binge. 

To buy your bundle and start protecting your online course today, visit www.onlinecourselegal.com/yes 

This podcast is information, not legal advice specific to your situation.

Legal Road Map® Podcast S4E103 – Course creator interview: Rick Mulready


 

Learn the important role courses have played in Rick Mulready building his online business.

In this episode we’ll cover:

  • The importance of validating the concept of your course before investing your time and money to create it
  • Why you need to be sure your user experience is ready to go before running Facebook ads
  • How documenting your processes and procedures early on can help you grow your team and business
  • Why you should review Facebook’s ad policies monthly if you’re running ads
  • The importance of using contracts with an ads expert or manager

NEW MASTERCLASS ALERT: We’re hosting a brand new masterclass LIVE next week – for free! Learn about the 5 Mistakes You’re Making That Could Destroy Your Online Business (and how to fix them!) – mark your calendar for Tues. 9/17/19 or Thurs. 9/19/19 and sign up at this link: https://onlinecourselegal.com/masterclass/

Resources:

Rick Mulready: https://rickmulready.com

Rick’s Accelerator Mastermind: https://rickmulready.com/accelerator

The Art of Paid Traffic podcast: https://rickmulready.com/category/aoptpodcast/

Rick’s Instagram: @rickmulready

Loom: www.loom.com

Working with professionals in your business podcast episodes: Legal Road Map® episodes 41-44, www.awbfirm.com/podcast

Our FREE resource to help you write solid contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms

If you’re so in love with your course, product, or business name that you’re ready to say “I do”, it might be time to register your trademark. The AWB Firm can help! Clients love our seamless process and flat-fee pricing (i.e., no surprise bills for you!). If you’re ready to learn more or get started, visit www.awbfirm.com/trademark-copyright.

This podcast is information, not legal advice specific to your situation.

 

Legal for course creators: FB ads (S4E102)


 

Learn how the legal health of your business can affect how you run Facebook or Instagram ads, or even if they’re approved.

In this episode we’ll cover:

  • Why you’ll want to check out Facebook’s ad policies before you start working on your ad images or copy
  • What FB checks out when you submit an ad for approval
  • How your site’s privacy policy (or lack thereof) can affect your ad approval
  • What you need to know about intellectual property when it comes to FB ads
  • Things you may be required to disclose in connection with your FB ads

Key takeaway: A legal checkup before you run FB ads can mean the difference between a super successful campaign and lighting hundred dollar bills on fire.

BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include: www.awbfirm.com/5terms 

Resources

Contract template store: www.awbfirm.com/contract-templates

Worried about the legal blindspots that may be lurking in your business? The AWB Firm can help! Clients love our Legal Road Map® session. One of our experienced attorneys will take a one-hour deep-dive into your business and provide you with a report of recommended steps personalized for your business. And you’ll be confident you’re not missing anything essential now, and you’ll learn what you might need to do later. For more info or to book your Legal Road Map® session, visit https://awbfirm.com/legal-road-map-session 

This podcast is information, not legal advice specific to your situation.

 

Course creator interview: Stacy Tuschl S4E101


 

Stacy Tuschl shares about being in year four with She’s Building Her Empire (recently rebranded to Foot Traffic Formula, growing her brick-and-mortar business, and shifting into online business.

In this episode we’ll cover:

  • How Stacy uses inexpensive digital products to grow her reach
  • The importance of a clear result students can expect from taking your course
  • Why it’s important to consult an expert when it comes to your trademark
  • How providing great customer service can help when it comes to disputes like chargebacks

BONUS: get your hands on our FREE resource to help you write solid contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms 

Resources:

Stacy’s first interview on the podcast: www.awbfirm.com/podcast20

She’s Building Her Empire: www.stacytuschl.com (formerly She’s Building Her Empire)

More info about trademarks: www.awbfirm.com/trademark101/

Want to make sure your business is protected but working one-on-one with a lawyer just isn’t in the budget? Our customizable contract templates are a great, affordable way to get protection for yourself and your business without breaking the bank. Shop our selection of contract templates for online businesses and protect your business today! Visit www.awbfirm.com/contract-templates

This podcast is information, not legal advice specific to your situation.

 

Legal Road Map® Season 4 Episode 98 – Course creator interview: Thinkifics Greg Smith – Updated


Lawyer turned Thinkific CEO Greg Smith talks about lessons learned when developing his own online course and shares some of his best tips for course creators who are just getting started.

In this episode we’ll cover:

  • Greg’s best tips to make your online course successful
  • The value in proving your concept before pouring countless hours and dollars into what you think your final product needs to be
  • What a “takedown notice” is and how it can give you some peace of mind if you worry about having your course content copied or stolen
  • The top terms Thinkific recommends you make sure are a part of your course terms of use
  • Why you should consider including progress tracking, quizzes, and assignments in your online course

BONUS: get your hands on our FREE resource to help you write solid contracts: The 5 terms I think every contract should include. www.awbfirm.com/5terms

Resources:

Thinkific: www.thinkific.com

FREE Student Engagement Course: get.thinkific.com/awb

If you’re so in love with your course, product, or business name that you’re ready to say “I do”, it might be time to register your trademark. The AWB Firm can help! Clients love our seamless process and flat-fee pricing (i.e., no surprise bills for you!). If you’re ready to learn more or get started, visit www.awbfirm.com/trademark-copyright/.

This podcast is information, not legal advice specific to your situation.

 

Legal Road Map® Season 4 Episode 99 – Legal for course creators: copyrights


Learn what copyrights can protect when you should register them, and the benefits EARLY copyright registration provides.

In this episode we’ll cover:

  • The types of content that can be protected by copyrights
  • Why facts and ideas aren’t protectable by copyrights (and what you actually can protect instead)
  • Why the automatic protection provided by U.S. copyright law isn’t as great as it sounds
  • The extra benefits of registering your copyrights, and registering them early
  • Who owns the copyrights when you create a work as an employee or an independent contractor
  • Who can use the © symbol, and how you should be using it the right way
  • What type of business should hire a copyright attorney to register their copyright, and who can probably DIY the process
  • Who can use © and how you should be using it

Key takeaway: Copyright protections are automatic under US law, but you can’t enforce them without taking the time to file a registration. Best practice for your online course is to register them early!

BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include: www.awbfirm.com/5terms 

Resources

U.S. Copyright Office: www.copyright.gov

Legal Road Map® podcast, episode 8 on fair use: www.awbfirm.com/podcast8

Contract template store: www.awbfirm.com/contract-templates

Legal Road Map® to Protect Your Online Course contract template bundle: https://onlinecourselegal.com/yes/

Legal Road Map® Facebook group: https://www.facebook.com/groups/legalroadmap/

Worried about the legal blindspots that may be lurking in your business? The AWB Firm can help! Clients love our Legal Road Map® session. One of our experienced attorneys will take a one-hour deep-dive into your business and provide you with a report of recommended steps personalized for your business. And you’ll be confident you’re not missing anything essential now, and you’ll learn what you might need to do later. For more info or to book your Legal Road Map® session, visit https://awbfirm.com/legal-road-map-session 

This podcast is information, not legal advice specific to your situation.

 

Legal for course creators: affiliate programs pt.2 – (S4E97)


Learn about the important terms your affiliate program agreement needs to include. This is part two of a two-part series on affiliate programs.

In this episode we’ll cover:

  • Why you may want to think twice before referring to your affiliate collab as a “joint venture” or “partnership”
  • How contracts can help your affiliate program be more profitable
  • Why it’s so important to spell out exactly what your affiliates are required to do to promote your product or services
  • Things to consider when defining how and when you’ll pay your affiliates’ commission
  • Why you might want to limit the term, or length of time,  your affiliates are in your program
  • Why the general terms at the bottom of your contract can sometimes be the most important

Key takeaway: Clear terms in your affiliate agreement provide a strong foundation for your affiliate program to grow on.

BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include: www.awbfirm.com/5terms 

Resources:

Legal Road Map® Facebook group: https://www.facebook.com/groups/legalroadmap/

Want to make sure your business is protected but working one-on-one with a lawyer just isn’t in the budget? Our customizable contract templates are a great, affordable way to get protection for yourself and your business without breaking the bank. Shop our selection of contract templates for online businesses and protect your business today!

This podcast is information, not legal advice specific to your situation.

 

Course creator interview: Haley Burkhead (S4E96)


Scalability expert Haley Burkhead shares how she’s grown her online business to a half-million dollar brand in just 12 months, plus some tough legal lessons learned (yes, hackers are a real thing!)

In this episode we’ll cover:

  • Automation in your business and how it can help you prevent burnout
  • The vital importance of communicating with and listening to your audience
  • Why handling PR nightmares with grace will serve you better than the alternative
  • Why you don’t necessarily need to grow your audience before you launch a course or affiliate program
  • The importance of being selective when approving affiliates to promote your products or services

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Worried about the legal blindspots that may be lurking in your business? The AWB Firm can help! Clients love our Legal Road Map® session. One of our experienced attorneys will take a one-hour deep-dive into your business. And you’ll be confident you’re not missing anything essential now, and you’ll learn what you might need to do later. For more info or to book your Legal Road Map® session, click here!  

Resources:

Haley’s FREE training: profitplanner.co/grow

This podcast is information, not legal advice specific to your situation.

 

Legal for course creators – affiliate programs pt.1 – (S4E95)


Visit www.awbfirm.com/vimeo-video/podcast95 for the video version of this podcast episode.

Learn how affiliate programs can increase the reach (and bottomline!) of your online course without having to hire an entire sales team.

In this episode we’ll cover:

  • Important things to consider when you’re thinking about who you want to be your affiliates
  • Some of the potential downsides to having a large number of affiliates
  • Why it’s important to outline what your affiliates are required to do, and what type of training, perks or collateral will you provide them with
  • Why you want to make sure your process is running like a well-oiled machine before you start your affiliate program

Key takeaway: With a little bit of forward planning, affiliate programs can help your online course sales skyrocket.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Marie Forleo affiliate page: https://marieforleobschool.com/bschool-affiliate-partner-info/

ConvertKit affiliate page: https://convertkit.com/affiliate/

This podcast is information, not legal advice specific to your situation.

 

Course creator interview: Dr. Lindsay Padilla (S4E94)


Professor turned CEO Dr. Lindsay Padilla helps teachers become entrepreneurs, and entrepreneurs become teachers with her signature method that focuses on helping students to actually finish online courses.

In this episode you’ll learn:

  • The two things you need in order for your course to succeed
  • Lindsay’s B.E.T.A. framework for course creation and how it can help you build your course faster than you ever thought possible
  • Why your course is never really done
  • How ironclad contracts can help you set boundaries and prevent burnout
  • Trademark considerations when you’re looking to rebrand
  • The importance of marketing your course to your ideal student

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Lindsay’s Instagram: https://www.instagram.com/drlindsaypadilla/

FREE 90-Minute Course Creation Masterclass: http://omg.lindsaympadilla.com/optin

This podcast is information, not legal advice specific to your situation.

 

Legal for course creators – guest experts (S4E93)


Collaborating with a guest expert for your online course is a great way to provide incredible value to your students. But mapping out (in writing!) things like who’s doing what, and how the expert is compensated is crucial to preventing a guest expert collaboration from going south.

In this episode you’ll learn the important questions to ask when you’re collaborating with a guest expert in your online course:

  • What type of collaboration is this? – Is your guest expert contributing material for a single lesson, creating the course with you 50/50?
  • Who’s earning what? – Is your guest expert paid a percentage of sales, a flat fee, or something else? Or is your guest expert paying you in exchange for exposure?
  • Who is paying the expenses? – Who pays the invoice from your graphic designer, videographer, etc.?
  • Who is responsible for marketing? – Is your guest expert required to send emails to their list, do a FB live, etc. to promote your launch?
  • What happens if it falls apart?
  • Who owns the intellectual property? – Is your collaborator allowed to create a spin-off live event from the online course or is that not allowed?
  • Do you need a nondisclosure agreement? – Are you lifting the curtain on your business’s secret sauce?

Key takeaway: Guest experts can make a great addition to your online course, but asking some key questions and agreeing to terms in writing can help you ensure the collaboration is a success.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Legal Road Map® Facebook group: https://www.facebook.com/groups/legalroadmap

This podcast is information, not legal advice specific to your situation.

 

Course creator interview – Kara Loewentheil – *explicit* (S4E92)


Have you ever felt like you were doing all the right things, but not getting the results that were *supposed* to magically appear?

Then you need to listen to this episode with Harvard-educated lawyer turned feminist mindset life coach Kara Loewentheil, who shares about her unconventional launch strategy, initially failing to succeed in business, and her experiences registering trademarks and hiring employees.

In this episode you’ll learn:

  • The importance of learning even the bare minimum of the marketing strategies you want to use in your business, even if you plan to outsource it, and how this can save you money in the long run
  • Why you should get crystal clear on your messaging before you invest big bucks in marketing
  • How being willing to fail (and fail repeatedly!) can help you succeed
  • Why registering your trademark right off the bat might not be the best idea
  • What you must consider when you’re ready to hire your first employee

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Kara’s FREE 5-Day Confidence Challenge: www.unfuckyourbrain.com/challenge

Unfuck Your Brain Podcast: https://unfuckyourbrain.com/podcasts/

The Clutch: https://unfuckyourbrain.com/theclutch

The Life Coach School: https://thelifecoachschool.com/

This podcast is information, not legal advice specific to your situation.

 

Legal for course creators – independent contractors (S4E91)


You’re a busy entrepreneur, and you *probably* can’t handle every single task it takes to create a successful online course.  You’ll likely need to enlist the help of graphic designers, copywriters, videographers, and more to complete your online course.

But how do you make sure your working arrangement, and your content + brand!, are protected?

In this episode you’ll learn:

  • Why you MUST use a contract with your independent contractor
  • The most important thing you need to look for if you use your independent contractor’s agreement instead of sending your own
  • If you can include a non-compete clause in your independent contractor agreement
  • The one term you definitely should include in your own independent contractor agreements

Key takeaway: Working with independent contractors to create a successful online course can be a breeze if you take the time to consider the terms of your agreement with them.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Legal Road Map® Facebook group: https://www.facebook.com/groups/legalroadmap/?ref=br_rs

Legal Road Map® to Protect Your Online Course contract template bundle: www.onlinecourselegal.com

Individual contract templates: www.awbfirm.com/contract-templates

This podcast is information, not legal advice specific to your situation.

Gravy’s Casey Graham on a stellar customer experience (S4E90)


Have you had issues with customers not fulfilling their payment plans?  Gravy’s Casey Graham talks about the value of personalized human interaction in an age where automation is the online business practice du jour.

In this episode you’ll learn:

  • How being nice can make all the difference when you’re working to resolve payment issues with your customers
  • Why quick action is essential in the payment recovery process (80% of recovery happens in the first 7 days!)
  • How to make sure your emails about payment issues actually get opened
  • Why a “magic moment” within a week of purchasing will help you gain a loyal follower instead of just another disengaged purchaser
  • The power of a cleaned out inbox
  • What the 55 cent principle is, and how it can really up your customer service game (it’s one of our favorite things we use with our own clients here at the AWB Firm!)

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Autumn’s link to try out Gravy: www.sharegravy.com/autumn

Payment Recovery Success Chart:

 

 

 

 

Full Story screen capture: https://www.fullstory.com/

Casey’s Instagram: @caseygraham

This podcast is information, not legal advice specific to your situation.

Some of the links on this page are affiliate links, which means that if you choose to make a purchase, the AWB Firm will earn a commission. This commission comes at no additional cost to you. We have experience with these companies, and recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.

Legal for course creators – payment plan problems (S4E89)


If you sell an online course, digital product, or do business online, you may offer payment plans to your customers. But what do you do when the customer stops paying?

In this episode you’ll learn:

  • If it’s possible to totally avoid chargebacks (spoiler alert: it is, but only if you stop taking credit cards altogether)
  • Some practical customer service tips to help you cut down on chargebacks
  • Why including a clear refund policy in your terms of use will be your strongest evidence to fight an invalid chargeback claim
  • The (potentially) tricky business of payment plans and what regulations you may need to comply with
  • Tech & practical tips to make sure your customers follow through on a payment plan
  • The important payment plan details you should definitely include in your terms of use

Key takeaway: Between including clearly outlined terms in your contract and using a few practical & tech tips, you can make sure your payment plans don’t become non-payment plans.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Legal Road Map® podcast episode 85: www.awbfirm.com/podcast85

Autumn’s Gravy affiliate link: www.sharegravy.com/autumn

Legal Road Map® Facebook group: https://www.facebook.com/groups/legalroadmap/

This podcast is information, not legal advice specific to your situation.

Some of the links on this page are affiliate links, which means that if you choose to make a purchase, the AWB Firm will earn a commission. This commission comes at no additional cost to you. We have experience with these companies, and recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.

Corinne Crabtree – PNPTribe – online courses + legal for an online weight loss community (S4E88)


Corinne shares how legal has helped her grow her online weight loss community with confidence.  She now uses an online course as the entry point for all new members to her community.

In this episode you’ll learn:

  • The benefit of downloading everything you want to teach from your brain, all at once
  • How courses and community can complement one another
  • Why scaling back your offerings may actually be the best step to grow your business
  • The benefit of designing your course with your least tech-savvy customer in mind
  • How contracts elevate your business
  • The importance of having strong advisors on your team

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Legal Road Map® podcast episode 34: www.awbfirm.com/podcast34

Corinne’s Free course: www.pnp411.com

Losing 100 Pounds podcast with Phit-n-Phat: http://pnptribepodcast.com/

This podcast is information, not legal advice specific to your situation.

Legal for course creators – Student problems (S4E87)


If you are providing an online course or digital products to students, members, or customers, you’re bound to come across a few tricky situations sooner or later. But are you doing all you can on the front end to prevent these situations from the start?

In this episode, you’ll learn:

  • The importance of clear payment language in your terms of use
  • How tech tools can prevent your students from copying your course content
  • Why including a dollar amount for damages in your terms of use can save you a lot of headaches if someone does copy your course content
  • Important legal and practical tips for managing your online community
  • Why including disclaimers in your terms of use could be essential, depending on the nature of your online course/program topic
  • Why promising guaranteed results is tricky business
  • Why you should keep your refund policy on the strict side in your terms

Key takeaway: We all want to believe the best in people, but in business, it’s next to impossible to completely dodge unpleasant situations. By taking a closer look at your terms of use, you can prevent or avoid a lot of them.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.

Beth McCord on enneagram and business (S4E86)


Your Enneagram Coach, Beth McCord, talks with Autumn about growing your business with online courses, certification programs, and more.

In this episode, you’ll learn:

  • How understanding enneagram types can change the way you work with your team
  • The importance of patience when you’re growing your business
  • Why investing in legal right out of the gate may not be the best move
  • How one-on-one coaching, online courses, certification programs, and books can all live within one business

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Your Enneagram Coach – https://www.yourenneagramcoach.com/

Instagram: @yourinneagramcoach

Free Enneagram assessment: https://assessment.yourenneagramcoach.com/

This podcast is information, not legal advice specific to your situation.

Why Course Creators need Terms of Use with your students (S4E85)


It’s easy to want to check out when you’re ready to sell your business, but making sure you have a team in place to help with a smooth transition is an essential part of the sale process.

In this episode I talk about important questions to ask and preparing your team for the sale of your business:

  • Important things to consider when thinking about who will run the business after you sell
  • Terms to have in writing if you plan to stay on after the sale to help with the transition
  • Why you might be required to sign a non-compete agreement
  • Making sure your trade secrets are protected by nondisclosure agreements
  • The right time to let your key employees know about the sale of your business
  • Making sure your employees and independent contractors are appropriately qualified before you sell
  • What you need to know about your independent contractor contracts before you sell

Key takeaway: Making a break from your business can be a stressful process, but with the right people and protections in place, you can confidently move on to the next adventure.

Visit www.awbfirm.com/podcast61 for a transcript and show notes, and sign up to get a free 5 Minute Intellectual Property Audit.  You’ll learn how you can make more money from the copyrights and trademarks in your business (you can also sign up there to be the first to know when new episodes are live and receive other legal updates and special offers from the AWB Firm).

Additional resources:

Contract templates: https://awbfirm.com/contract-templates/

Episode 12: https://www.awbfirm.com/podcast12

Episode 37: https://www.awbfirm.com/podcast37

This podcast is information, not legal advice specific to your situation.


Terms of Use, Terms of Service… whatever you call it, you might not think of it as a contract, but it is – and an important one at that! This week’s solo episode is all about this critical contract between you and your customers, students, or clients.

In this episode, you’ll learn:

  • Where your TOU must be linked on your website
  • The 11 terms you should include in your TOU to protect you and your students
  • Why including more strict terms in your TOU is always better, and how you can be gentler when difficult circumstances come up
  • Why including a “refunds at our discretion” clause is a bad idea
  • How your TOU can give you a way to resolve issues with someone stealing your intellectual property, without having to file a costly copyright or trademark lawsuit

Key takeaway: Unlike your website’s privacy policy, TOU are not required by law, but they are the legal foundation of your course business.  Strong TOU will put you and your customers on the same page and will save you a lot of legal headaches.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Contract templates: www.awbfirm.com/contract-templates

AWB Firm Masterclass: www.awbfirm.com/course

This podcast is information, not legal advice specific to your situation.

Jaclyn Mellone on the importance of contracts (S4E84)


Go-to gal Jaclyn Mellone joins Autumn on the podcast to talk about the importance of contracts and her atypical path to running a successful online business.

In this episode, you’ll learn:

  • Why new practices, without doing mindset work, won’t get you the results you’re after
  • How using contracts in business shows trust rather than suspicion or doubt
  • Why you need to look extra closely at your contracts with your vendors, especially your payment processor
  • The value of meeting up in-person, even when you work online

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Jaclyn Mellone: www.jaclynmellone.com

Instagram handles: @jaclyn_mellone and @go.to.gal

Member Vault: www.jaclynmellone.com/goodies

Jaclyn’s Free LIVE Class (May 8): www.jaclynmellone.com/class

Go To Gal podcast: www.jaclynmellone.com/gotogalpodcast/

This podcast is information, not legal advice specific to your situation.