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Legal Road Map® Podcast S4E95 FB Live 95 – Legal For Course Creators: Affiliates for your Course Part 1

Visit www.awbfirm.com/podcast95 for the audio podcast episode of this video.

Learn how affiliate programs can increase the reach (and bottomline!) of your online course without having to hire an entire sales team.

In this episode we’ll cover:

  • Important things to consider when you’re thinking about who you want to be your affiliates
  • Some of the potential downsides to having a large number of affiliates
  • Why it’s important to outline what your affiliates are required to do, and what type of training, perks or collateral will you provide them with
  • Why you want to make sure your process is running like a well-oiled machine before you start your affiliate program

Key takeaway: With a little bit of forward planning, affiliate programs can help your online course sales skyrocket.

Visit www.awbfirm.com/podcast95 for show notes.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Marie Forleo affiliate page: https://marieforleobschool.com/bschool-affiliate-partner-info/

ConvertKit affiliate page: https://convertkit.com/affiliate/

This podcast is information, not legal advice specific to your situation.

July 15, 2019

Legal Road Map® Podcast S4E93 FB Live 94 Legal for Course Creators: Guest Experts in your Course

 

Visit www.awbfirm.com/podcast93 for the audio podcast episode of this video.

Collaborating with a guest expert for your online course is a great way to provide incredible value to your students. But mapping out (in writing!) things like who’s doing what, and how the expert is compensated is crucial to preventing a guest expert collaboration from going south.

In this episode you’ll learn the important questions to ask when you’re collaborating with a guest expert in your online course:

  • What type of collaboration is this? – Is your guest expert contributing material for a single lesson, creating the course with you 50/50?
  • Who’s earning what? – Is your guest expert paid a percentage of sales, a flat fee, or something else? Or is your guest expert paying you in exchange for exposure?
  • Who is paying the expenses? – Who pays the invoice from your graphic designer, videographer, etc.?
  • Who is responsible for marketing? – Is your guest expert required to send emails to their list, do a FB live, etc. to promote your launch?
  • What happens if it falls apart?
  • Who owns the intellectual property? – Is your collaborator allowed to create a spin-off live event from the online course or is that not allowed?
  • Do you need a nondisclosure agreement? – Are you lifting the curtain on your business’s secret sauce?

Key takeaway: Guest experts can make a great addition to your online course, but asking some key questions and agreeing to terms in writing can help you ensure the collaboration is a success.

Visit www.awbfirm.com/podcast93 for the audio podcast version of this video.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Legal Road Map® Facebook group: https://www.facebook.com/groups/legalroadmap

This podcast is information, not legal advice specific to your situation.

July 1, 2019

Legal Road Map® Podcast S4E91 FB Live 93 Legal for course creators: independent contractors

 

Visit www.awbfirm.com/podcast91 for the audio podcast episode of this video.

You’re a busy entrepreneur, and you *probably* can’t handle every single task it takes to create a successful online course.  You’ll likely need to enlist the help of graphic designers, copywriters, videographers, and more to complete your online course.

But how do you make sure your working arrangement, and your content + brand!, are protected?

In this episode you’ll learn:

  • Why you MUST use a contract with your independent contractor
  • The most important thing you need to look for if you use your independent contractor’s agreement instead of sending your own
  • If you can include a non-compete clause in your independent contractor agreement
  • The one term you definitely should include in your own independent contractor agreements

Key takeaway: Working with independent contractors to create a successful online course can be a breeze if you take the time to consider the terms of your agreement with them.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Legal Road Map® Facebook group: https://www.facebook.com/groups/legalroadmap/?ref=br_rs

Legal Road Map® to Protect Your Online Course contract template bundle: www.onlinecourselegal.com

Individual contract templates: www.awbfirm.com/contract-templates

This podcast is information, not legal advice specific to your situation.

 

June 17, 2019

Legal Road Map® Podcast S4E89 FB Live 92 – Legal for Course Creators: Issues with Payment Plans

 

Listen to this episode in podcast/audio format here

If you sell an online course, digital product, or do business online, you may offer payment plans to your customers. But what do you do when the customer stops paying?

In this episode you’ll learn:

  • If it’s possible to totally avoid chargebacks (spoiler alert: it is, but only if you stop taking credit cards altogether)
  • Some practical customer service tips to help you cut down on chargebacks
  • Why including a clear refund policy in your terms of use will be your strongest evidence to fight an invalid chargeback claim
  • The (potentially) tricky business of payment plans and what regulations you may need to comply with
  • Tech & practical tips to make sure your customers follow through on a payment plan
  • The important payment plan details you should definitely include in your terms of use

Key takeaway: Between including clearly outlined terms in your contract and using a few practical & tech tips, you can make sure your payment plans don’t become non-payment plans.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Legal Road Map® podcast episode 85: www.awbfirm.com/podcast85

Autumn’s Gravy affiliate link: www.sharegravy.com/autumn

Legal Road Map® Facebook group: www.facebook.com/groups/legalroadmap/

 

This podcast is information, not legal advice specific to your situation.

May 24, 2019

Legal Road Map® Podcast S4E87 FB Live 91 – Legal for Course Creators: Student Problems

 

Listen to this episode in podcast/audio format here

If you are providing an online course or digital products to students, members, or customers, you’re bound to come across a few tricky situations sooner or later. But are you doing all you can on the front end to prevent these situations from the start?

In this episode, you’ll learn:

  • The importance of clear payment language in your terms of use
  • How tech tools can prevent your students from copying your course content
  • Why including a dollar amount for damages in your terms of use can save you a lot of headaches if someone does copy your course content
  • Important legal and practical tips for managing your online community
  • Why including disclaimers in your terms of use could be essential, depending on the nature of your online course / program topic
  • Why promising guaranteed results is tricky business
  • Why you should keep your refund policy on the strict side in your terms

Key takeaway: We all want to believe the best in people, but in business it’s next to impossible to completely dodge unpleasant situations. By taking a closer look at your terms of use, you can prevent or avoid a lot of them.

Visit www.awbfirm.com/podcast87 for an audio/podcast version of this content.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.

May 17, 2019

Legal Road Map® Podcast S4E85 FB Live 90: Terms of Use for Course Creators

 

Listen to this episode in podcast/audio format here

Terms of Use, Terms of Service… whatever you call it, you might not think of it as a contract, but it is – and an important one at that! This week’s solo episode is all about this critical contract between you and your customers, students, or clients.

In this episode, you’ll learn:

  • Where your TOU must be linked on your website
  • The 11 terms you should include in your TOU to protect you and your students
  • Why including more strict terms in your TOU is always better, and how you can be gentler when difficult circumstances come up
  • Why including a “refunds at our discretion” clause is a bad idea
  • How your TOU can give you a way to resolve issues with someone stealing your intellectual property, without having to file a costly copyright or trademark lawsuit

Key takeaway: Unlike your website’s privacy policy, TOU are not required by law, but they are the legal foundation of your course business.  Strong TOU will put you and your customers on the same page and will save you a lot of legal headaches.

Visit www.awbfirm.com/podcast85 for the audio podcast version of this video.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

Contract templates: www.awbfirm.com/contract-templates

AWB Firm Masterclass: www.awbfirm.com/course

This podcast is information, not legal advice specific to your situation.

May 6, 2019

Legal Road Map® Podcast S4E83 FB Live 89 – Legal for Course Creators: Privacy Policies + GDPR

 

Listen to this episode in podcast/audio format here

If you’re running an online business, it’s highly likely that you’re collecting some form of personal information from your website visitors. But do your visitors know what happens to their data once they’ve given it to you?

In this episode, you’ll learn:

  • When you must have a privacy policy on your website
  • What your privacy policy needs to include
  • Extra steps you need to take if you’re collecting information from children under 13
  • Where your privacy policy must be present on your site post-GDPR
  • What GDPR penalties are being handed out, almost one year after the new rules went into effect

Key takeaway: Whether your business must comply with GDPR or not (odds are it does!), the trend is that privacy regulations are becoming more stringent across the board. Taking simple steps to comply now can prevent you from having to implement an expensive fix down the road.

Visit www.awbfirm.com/podcast83 for an audio episode, transcript and show notes.

BONUS: Head over to awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:

FREE download – Website Documents Guide: www.awbfirm.com/podcast81

Privacy policy + GDPR guide: www.awbfirm.com/podcast83

GDPR in-depth episodes of the Legal Road Map® podcast: www.awbfirm.com/podcast38, www.awbfirm.com/podcast39, www.awbfirm.com/podcast40

Running list of GDPR enforcement actions as of February 2019: http://www.mondaq.com/unitedstates/x/777680/Data+Protection+Privacy/GDPR+Enforcement

This podcast is information, not legal advice specific to your situation.

April 22, 2019

Legal Road Map® Podcast S4E81 FB Live 88: Website legal musts for online course creators

 

Listen to this episode in podcast/audio format here

Transcript of this podcast episode available here

Your website is the front door to your amazing online course. But if you don’t include the right legal documents on your site, it’s like leaving your door wide open.

In this episode, you’ll learn:

  • Which documents are required by law on your website and which are just a good idea
  • Why disclaimers are essential for online businesses in the health and wellness field
  • The ins and outs of FTC disclosures and when you must use them on your website
  • The easy addition to your course materials or downloadables that could deter someone else from copying them (and help you enforce your rights if it does happen)

Key takeaway: It’s easy to get caught up in how your website looks and what it can do, but every online business owner must make sure the proper legal protections are in place to lay a smart legal foundation for your website, and business.

Visit www.awbfirm.com/podcast81 for this episode in audio format and a transcript (posted within two days of release date).

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you’ll be the first to know when new episodes are live).

Resources:FREE download – sign up below for a free copy of our Website Documents Guide

This podcast is information, not legal advice specific to your situation.

April 8, 2019

Legal Road Map® Podcast S4E80 FB Live 87: Legal for Course Creators

 

Listen to this episode in podcast/audio format here

Transcript of this podcast episode available here

If you’re an online course creator, you may not even know what you need to worry about when it comes to legal for your business.

Season 4 of the Legal Road Map® podcast is a great place to start. This season, Autumn is alternating solo episodes with interviews of some of the biggest names in the online course world, like Beth McCord, Chris Winfield, Corinne Crabtree, and more.

Solo episodes will focus on legal issues for course creators, like:

The policies and documents you need to have on your website, such as privacy policy, terms & conditions, disclaimers, and disclosuresGDPR – the European Union law affecting personal data collection and privacyUsing guest expertsWorking with affiliatesAnd last but not least, copyright and trademarkBONUS: Head over to www.awbfirm.com for instant access to the 10 Step Checklist we use with our million dollar clients, and make sure you’ve got the legal basics covered for your business (plus be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.

April 1, 2019