Podcast S3E68 FB Live 79: Why should I register a trademark anyway?

Why should I register a trademark anyway?

We talk a lot about trademarks on the podcast, but you may still be wondering why you would ever need to register a trademark in your business.

While it may seem like a hassle, registering a trademark is one of the most valuable protections you can put in place in your business.

In this episode I cover:
The types of things that can be protected by a trademark
How a trademark can set you up for success if you ever decide to expand into other states
How a registered trademark can save you time and hassle if you ever have to file a lawsuit around your trademark
The advantage to registering your trademark if you do business abroad
How a trademark can help prevent counterfeiting
The value a registered trademark can add to your business if you ever look to sell or take on investment
How registering your trademark shows competitors you mean business

Key takeaway: If you’re committed to protecting your business for the long haul, a trademark registration should be on your list for 2019.

Additional resources:
Legal Road Map® episode 5: www.awbfirm.com/podcast5

Legal Road Map® episode 6: www.awbfirm.com/podcast6

5-minute IP audit: www.awbfirm.com/podcast

 

January 4, 2019