Podcast S3E70 FB Live 81 : HOW to choose a good trademark


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Transcript of this podcast episode available here

Some trademarks are stronger than others. But unfortunately, for a lot of business owners, they only find out their trademark isn’t strong when they’re denied when they try to register it with the USPTO. So, what makes a good trademark?

In this episode you’ll learn:

  • Who trademark law is really protecting
  • The four different types of word trademarks, and the pros and cons of each
  • Why sometimes you can use your last name as a trademark, and sometimes you can’t
  • The litmus test for understanding what in your business is or isn’t actually a trademark

Key takeaway: Choosing a strong trademark doesn’t have to be difficult. But to avoid heartache down the road, choosing the right name for your business and products early on is always best practice.

Visit www.awbfirm.com/podcast70 for a transcript and show notes, and sign up to get a free 5 Minute Intellectual Property Audit worksheet.

January 17, 2019