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Legal Road Map® podcast S3E75 – FB Live 86 part 1 – When MUST you register your trademark?

When should you run (not walk) to submit your trademark registration application? There are definitely times when waiting to register a trademark is a huge mistake.

In this week’s episode you’ll learn:

How the level of investment behind your business or product can determine whether a registered trademark is a necessity

How long it takes to receive a trademark registration certificate from the USPTO

The advantages of “intent to use” applications in US trademark law

When you can use the ® and TM symbols

How a registered trademark can make your licensing or certification program more valuable to your licensees

Why a registered trademark can make your business more attractive to potential buyers

When a registered trademark in the US can help you obtain a foreign trademark if you plan to sell products or services internationally

Key takeaway: If your business is up-leveling in a major way, a trademark registration becomes a necessity, not a nice-to-have. Since the registration process is not quick, working with a trusted legal advisor who specializes in trademark law can help you plan ahead.

The video recording cut off, so PART TWO is on a separate page. Please click here to access the end of this episode.

February 25, 2019