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Legal Blog for Entrepreneurs & Online Business Owners
Text Message Marketing Could Cost Your Business Millions - Here's How to Protect Yourself
SMS text message marketing can be an incredibly powerful tool for engaging customers and driving sales. But there’s a hidden risk: even a single text sent without proper compliance could cost your business $500 to $1,500 in fines. We're breaking down the essential legal steps you need to take to keep your SMS marketing strategy compliant and secure.
Text Message Marketing Could Cost Your Business Millions - Here's How to Protect Yourself
SMS text message marketing can be an incredibly powerful tool for engaging customers and driving sales. But there’s a hidden risk: even a single text sent without proper compliance could cost your business $500 to $1,500 in fines. We're breaking down the essential legal steps you need to take to keep your SMS marketing strategy compliant and secure.
Avoid FTC Fines: 7 Best Practices for Using Testimonials in Your Marketing
Client testimonials are a powerful marketing tool, but they can also pose legal risks if not used correctly. The Federal Trade Commission (FTC) has strict rules regarding testimonials, especially when making claims about results. In this article, we cover key legal do’s and don’ts to help you use testimonials effectively while avoiding hefty fines and ensuring transparency with your audience.
Avoid FTC Fines: 7 Best Practices for Using Testimonials in Your Marketing
Client testimonials are a powerful marketing tool, but they can also pose legal risks if not used correctly. The Federal Trade Commission (FTC) has strict rules regarding testimonials, especially when making claims about results. In this article, we cover key legal do’s and don’ts to help you use testimonials effectively while avoiding hefty fines and ensuring transparency with your audience.
Why Register a Trademark: 7 Benefits of Trademark Registration
Have you wondered why you’d register a trademark? Well, picture this: You’ve spent years building your business from the ground up, pouring your heart and soul into creating something impactful and unique. But all your hard work may be at risk. Without proper legal protections in place at the right time, your business could be vulnerable to copycats, intellectual property...
Why Register a Trademark: 7 Benefits of Trademark Registration
Have you wondered why you’d register a trademark? Well, picture this: You’ve spent years building your business from the ground up, pouring your heart and soul into creating something impactful and unique. But all your hard work may be at risk. Without proper legal protections in place at the right time, your business could be vulnerable to copycats, intellectual property...
Autumn’s manifesto: why legal matters for your business (S5E171)
If you listen to just one episode of the Legal Road Map® podcast, let this be it. In the final episode - at least for the foreseeable future - Autumn shares takeaways from the past 5 years of running her own law firm, what all online business owners need to know about legal protection to build a sustainable, profitable business,...
Autumn’s manifesto: why legal matters for your business (S5E171)
If you listen to just one episode of the Legal Road Map® podcast, let this be it. In the final episode - at least for the foreseeable future - Autumn shares takeaways from the past 5 years of running her own law firm, what all online business owners need to know about legal protection to build a sustainable, profitable business,...
Behind the scenes: 5 day list building challenge (S5E170)
We love helping our clients get their legal house in order, but sometimes when we introduce a new service, contract template, or marketing initiative at the AWB Firm, we have to be our own lawyers, too! We recently hosted our very first 5 day list building challenge that brought up some questions around our terms and conditions, protecting a potential...
Behind the scenes: 5 day list building challenge (S5E170)
We love helping our clients get their legal house in order, but sometimes when we introduce a new service, contract template, or marketing initiative at the AWB Firm, we have to be our own lawyers, too! We recently hosted our very first 5 day list building challenge that brought up some questions around our terms and conditions, protecting a potential...
How to build your email list legally (S5E169)
If you’ve been in business for any amount of time, you’ve probably heard about (or seen firsthand) the value in building your email list. No matter how large a following you may build on a social media platform, that following isn’t owned by you - it’s owned by the platform, and they can change who sees your content on a...
How to build your email list legally (S5E169)
If you’ve been in business for any amount of time, you’ve probably heard about (or seen firsthand) the value in building your email list. No matter how large a following you may build on a social media platform, that following isn’t owned by you - it’s owned by the platform, and they can change who sees your content on a...