Client Profile:
Amy Porterfield is a New York Times bestselling author, digital marketing expert, and online course creator who helps entrepreneurs build profitable online businesses. With a thriving eight-figure business, a large team, and an ever-evolving digital landscape, Amy needs a law firm that truly understands the complexities of running an online business.
The Challenge:
Before working with the AWB Firm, Amy had another attorney on retainer, but found herself uncertain about what to ask, or what legal support her business needed. As her business scaled, she needed proactive legal guidance, not just reactive help when problems came up. With a team of 25 employees and contractors, constant HR questions, and a growing concern about compliance with FTC and privacy rules, Amy knew she needed legal partners who could help her navigate intellectual property protections, employment laws, and ever-changing laws.
The Solution:
When Amy partnered with the AWB Firm, she immediately noticed the difference. Unlike traditional law firms that wait for business owners to figure out what legal issues they need to address, the AWB Firm became a key strategic advisor on her team. Their tailored approach ensured that legal wasn’t an afterthought – it was an integral part of her business growth strategy.
How the AWB Firm gave Amy peace of mind as her business scaled:
✅ Quarterly Legal Strategy Meetings – Amy’s Director of Operations meets with the AWB Firm’s lead attorney, Michelle, at least once a quarter to review upcoming promotions and new offers, keep legal projects on track, and ensure everything aligns with legal requirements.
✅ Ironclad Contracts for Launches & Collaborations – Bigger launches mean more customers, and more potential challenges. The AWB Firm drafts custom terms for each of Amy’s programs, ensuring clarity and fairness while preventing customer service disputes. With frequent speaking engagements and collaborations, Amy relies on the AWB Firm to review and negotiate her contracts, ensuring she’s protected from unfair terms and safeguarding her valuable intellectual property.
✅ Comprehensive Trademark Protection – As Amy’s visibility grew with larger launches and a book tour, the AWB Firm secured trademark registrations for key product brands. Her team monitors for copycats, with the firm ready to step in and enforce her intellectual property rights when needed.
✅ Custom HR & Employment Law Support – As Amy’s team evolved and expanded into multiple states, the AWB Firm guided them through employment law complexities, ensuring they had a team handbook and policies that truly reflected their company culture while protecting the business.
✅ Quick & Reliable Legal Support – With a large team of employees and contractors, HR issues pop up frequently. The AWB Firm provides fast, thorough answers, helping Amy’s team stay compliant without unnecessary stress.
✅ Navigating High-Stakes Legal Risks – At Amy’s level, staying compliant with FTC regulations, employment laws, and privacy policies is non-negotiable. The AWB Firm helps her team stay ahead of potential issues before they become legal headaches.
✅ A Trusted Legal Partner in Tough Moments – When urgent situations arise, Amy can count on Autumn and her team to respond quickly, with compassion, and stay organized—delivering advice and projects on time, even when the business is juggling multiple priorities.
The Results:
With the AWB Firm by her side, Amy has been able to scale her business with confidence, knowing she has a dedicated legal team proactively guiding her through legal complexities. She no longer has to second-guess compliance decisions or scramble to put out legal fires. Instead, her business operates with structure, security, and decision-making that aligns with both her values and long-term goals.
Amy's Endorsement:
“The AWB Firm team has given us confidence, guidance, and structure. They have helped us not only with the practical legal steps but also heart-centered advice to make the right decisions for the business. Autumn and her team are the go-to lawyers for online business owners for a reason. Reach out to them for the support you need to grow your multi-million dollar company, sustainably.”
Are You Ready for a Legal Partner That Grows With You?
If you’re an established online business owner nearing seven figures and beyond, you need more than just a lawyer who reacts to problems - you need a legal team that proactively protects your business as you scale.
At the AWB Firm, we specialize in supporting high-revenue online business owners with intellectual property protection, employment law compliance, and comprehensive legal strategy. Whether you’re launching a new offer, hiring a team, or navigating complex regulations, we’re here to guide you every step of the way.
Apply to work with us and get started on your Legal Road Map® Strategy.
