What Amy Porterfield wishes she’d done sooner in her business (Legal Road Map® Podcast S5E132)

When it comes to online marketing, there’s one name that stands above them all: Amy Porterfield. She worked with some of the biggest names in the business before striking out on her own and growing into a multimillion dollar online course business, now supported by a team of 15.

Amy is a client and friend of the AWB Firm, and in Autumn’s interview with Amy, you’ll get to hear about Amy’s business-building journey (including candid stories about mistakes along the way), working with our firm, growing her team, and why she wishes she’d dealt with legal much earlier in her business.

In this episode, we’ll cover:

  • Why a pivot in your business doesn’t always have to be drastic or even obvious
  • How to recycle your existing content to create a new course or product
  • Why having different avatars for each of your products is crucial to your sales
  • How unprotected trademarks = unprotected revenue streams
  • The unexpected issues that can come up when you start building a team
  • How Amy delegates day-to-day legal matters to her team
  • They key mindset shifts that Amy credits with reaching incredible levels of success
  • And, since we were recording in the midst of the COVID-19 pandemic, we talked about how it’s affected Amy’s business

Resources:

AWB Firm COVID-19 / Coronavirus resources page: www.awbfirm.com/covid19 

Amy’s website: www.amyporterfield.com

Amy’s podcast, Digital Marketing Made Easy: https://www.amyporterfield.com/amy-porterfield-podcast/

This podcast is information, not legal advice specific to your situation.

Back to blog

Explore More Helpful Articles and Podcast Episodes

View all
  • Text Message Marketing Could Cost Your Business Millions - Here's How to Protect Yourself

    Text Message Marketing Could Cost Your Business Millions - Here's How to Protect Yourself

    SMS text message marketing can be an incredibly powerful tool for engaging customers and driving sales. But there’s a hidden risk: even a single text sent without proper compliance could cost your business $500 to $1,500 in fines. We're breaking down the essential legal steps you need to take to keep your SMS marketing strategy compliant and secure.

    Text Message Marketing Could Cost Your Business Millions - Here's How to Protect Yourself

    SMS text message marketing can be an incredibly powerful tool for engaging customers and driving sales. But there’s a hidden risk: even a single text sent without proper compliance could cost your business $500 to $1,500 in fines. We're breaking down the essential legal steps you need to take to keep your SMS marketing strategy compliant and secure.

  • Avoid FTC Fines: 7 Best Practices for Using Testimonials in Your Marketing

    Avoid FTC Fines: 7 Best Practices for Using Testimonials in Your Marketing

    Client testimonials are a powerful marketing tool, but they can also pose legal risks if not used correctly. The Federal Trade Commission (FTC) has strict rules regarding testimonials, especially when making claims about results. In this article, we cover key legal do’s and don’ts to help you use testimonials effectively while avoiding hefty fines and ensuring transparency with your audience.

    Avoid FTC Fines: 7 Best Practices for Using Testimonials in Your Marketing

    Client testimonials are a powerful marketing tool, but they can also pose legal risks if not used correctly. The Federal Trade Commission (FTC) has strict rules regarding testimonials, especially when making claims about results. In this article, we cover key legal do’s and don’ts to help you use testimonials effectively while avoiding hefty fines and ensuring transparency with your audience.

1 2
View all