GDPR Mini-Training #2 (Legal Road Map® Podcast S3E39)

In our second GDPR mini-training ("GDPR" is the European Union's new General Data Protection Regulation), I covered:

  • What the GDPR is (briefly!)
  • Changes US businesses may need to make with their email marketing, list building, lead magnets, opt-ins, downloadables, freebies, contact us forms, and checkout procedures for digital and physical products
  • Three options for US businesses to comply with GDPR in their opt-ins, including checkboxes on forms, double opt-ins, and more transparency
  • Do you need to delete your whole list, or do a re-engagement campaign?
  • What “consent” means under GDPR

Ready to download our updated GDPR Compliance Checklist? You can find it here: www.awbfirm.com/gdpr/

This podcast is information, not legal advice specific to your situation.

Back to blog

Explore More Helpful Articles and Podcast Episodes

View all
  • Text Message Marketing Could Cost Your Business Millions - Here's How to Protect Yourself

    Text Message Marketing Could Cost Your Business Millions - Here's How to Protect Yourself

    SMS text message marketing can be an incredibly powerful tool for engaging customers and driving sales. But there’s a hidden risk: even a single text sent without proper compliance could cost your business $500 to $1,500 in fines. We're breaking down the essential legal steps you need to take to keep your SMS marketing strategy compliant and secure.

    Text Message Marketing Could Cost Your Business Millions - Here's How to Protect Yourself

    SMS text message marketing can be an incredibly powerful tool for engaging customers and driving sales. But there’s a hidden risk: even a single text sent without proper compliance could cost your business $500 to $1,500 in fines. We're breaking down the essential legal steps you need to take to keep your SMS marketing strategy compliant and secure.

  • Avoid FTC Fines: 7 Best Practices for Using Testimonials in Your Marketing

    Avoid FTC Fines: 7 Best Practices for Using Testimonials in Your Marketing

    Client testimonials are a powerful marketing tool, but they can also pose legal risks if not used correctly. The Federal Trade Commission (FTC) has strict rules regarding testimonials, especially when making claims about results. In this article, we cover key legal do’s and don’ts to help you use testimonials effectively while avoiding hefty fines and ensuring transparency with your audience.

    Avoid FTC Fines: 7 Best Practices for Using Testimonials in Your Marketing

    Client testimonials are a powerful marketing tool, but they can also pose legal risks if not used correctly. The Federal Trade Commission (FTC) has strict rules regarding testimonials, especially when making claims about results. In this article, we cover key legal do’s and don’ts to help you use testimonials effectively while avoiding hefty fines and ensuring transparency with your audience.

1 2
View all